Properly promoting your event will help make it a success. We have compiled this checklist of items for promoting your fundraising event as well as free resources you can take advantage of.
Continue readingCharity Event Marketing Checklist
Rave Reviews for Our Webinar on Nonprofit Branding
The feedback is in and attendees are raving about our webinar yesterday, one calling it “The most informative session I have ever attended (live or web based) about branding.” Continue reading
Major Nonprofits Now Collect Donations through Amazon.com
Amazon.com Customers Can Now Donate to Major Non-Profit Organizations Using Their Amazon Accounts
Major nonprofits are getting in front of millions of potential donors through Amazon’s Holiday Giving Program. Organizations such as American Red Cross, UNICEF, Greenpeace, Nature Conservancy, Feeding America, Heifer International, Autism Society of America, International Federation for Animal Welfare, Children`s Miracle Network and United Way of King County now allow Amazon customers to make donations quickly and securely using information from their Amazon.com account. Customers can visit www.amazon.com/holidaygiving from now through January 10, 2009.
Hopefully, this will provide a boost to these nonprofits and also increase the visibility of charities in general among the public, particularly during the holiday giving season. Nine nonprofits are featured on the main Holiday Giving page. However, the link to “See more charities” leads to a page that is cluttered with combined logos of businesses and charities under the misleading heading of Featured Merchants, sending a confusing message that undermines the propensity for people to donate to these charities.
WAKE UP CALL: The takeway for smaller nonprofits is to learn from the larger ones in finding ways through partnerships to increase your visibility to people who may not heard of you, and to do so in a venue where people have their wallets open. Just make sure that the site or venue is not competing against you or channeling prospective donors away from your cause.
Read the full story here:
http://www.reuters.com/article/pressRelease/idUS63474+21-Oct-2009+BW20091021
Amazon.com Holiday Giving Program
http://www.amazon.com/b/?&node=2224407011
Major nonprofits are getting in front of millions of potential donors through Amazon’s Holiday Giving Program. Organizations such as American Red Cross, UNICEF, Greenpeace, Nature Conservancy, Feeding America, Heifer International, Autism Society of America, International Federation for Animal Welfare, Children’s Miracle Network and United Way of King County now allow Amazon customers to make donations quickly and securely using information from their Amazon.com account. Customers can visit www.amazon.com/holidaygiving from now through January 10, 2009.
How Much Religion in Your Fundraising?
If your faith-based nonprofit organization is not an actual congregation, but a social service agency, how much emphasis do you put on your religious link in your donor appeals?
Continue readingHow Much is This Dollar Worth?
Nonprofits often brag that a high percentage of their money goes directly toward services – with a low percent toward actual overhead and fundraising costs – as this insert in a direct mail piece shows. However, rather than benefitting nonprofits, this strategy only undermines nonprofits’ ability to fundraise and to plan for success.
Ask the Expert: How Do I Cultivate Individual Donors?
Do you have any insight/ideas on a process for a well-respected agency in Newark that has no donor “lists” or database….when they have asked me to help in major gifts and individual donorship….I have come in as a consultant to this agency that has about 95% government support….and are losing $500,000 in the next two months alone….with more to come! Any ideas?
Continue readingCALENDAR: Red Rooster Group's Seminars
9.30.09 Branding for Nonprofits: How to Distinguish Your Organization & Reach Donors in a Down Economy
10.6.09 WEBINAR: Wake Up Your Brand! How to Distinguish Your Organization and Reach Donors in a Down Economy
10.20.09 Marketing Your Fundraising Event
10.21.09 It Just Starts With Your Logo: How to Effectively Brand Your Business to Gain a Competitive Advantage
11.12.09 Websites that Work: How to Distinguish Your Organization and Reach Donors in a Down Economy
1.4.10 How Branding Can Help Your Fundraising Efforts
For full descriptions, see below.
Free Tips for Your Nonprofit Event
In addition to raising money, your event is an opportunity to forge strong bonds with your donors and turn them into advocates for your organization. Here’s how.
Continue readingThanks for supporting me on Hazon's NY Ride
Thanks for supporting me on the Hazon’s NY Ride. With your help, I raised $4,877 and was named Hazon’s Person of the Year.
Almost at Halfway Fundraising Mark
I have raised $4,736 so far for Hazon. Please support me in reaching my goal of raising $10,000 for this amazing organization.
Hazon has had to cut staff and reduce programs due to reduced funding this year, and I am dedicated to doing my part to see that it can continue its good work.
Find out more and support the effort for a better world:http://blog.redroostergroup.com/2009/07/23/hazon-ride/
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I also started Hazon Team Brooklyn to create team spirit and help other Ride participants meet each other and fundraise. 15 people joined us for the NY Philharmonic Concert in Prospect Park – one of many events that we have to foster Jewish community in Brooklyn.
FUNDRAISING: Free Planned Giving Webinar
Lorri Greif is on a mission to make Planned Giving a “household word” in the nonprofit community. I support her mission, because I, too believe that nonprofits need to plan for their long-term sustainability and planned giving is a key component. To help nonprofits understand what planned giving is and how it can benefit their organization, she is offering a free webinar.
Partnering for Additional Visibility
Here’s one way to extend your message to a new audience of people that may not have heard of you – partner with another organization that has a sizable distribution. The Fresh Air Fund is able to reach millions of New Yorkers by striking a deal with Con Edison to include a “bill stuffer” solicitation envelope in their invoices to their customers. The insert is a self-addressed envelope that makes it very easy to respond with a donation.
WAKE UP CALL: What relationships (board members, donors, vendors, etc.) can you leverage to extend your message inexpensively?