Red Rooster Group has been handling some big-picture questions recently from the strategic and marketing perspectives. We relish the challenge of grappling with issues that have the ability to [...]
Dan Pallotta calls for TED-like, sector-wide conference for the nonprofit and philanthropic worlds asserting that it will be a perfect vehicle for massive change. I couldn’t agree more. And [...]
Here are 10 ways that you can use to express your brand. These concepts are taken from a seminar I conducted on business and nonprofit branding at the Brooklyn Creative League. 1. Through a [...]
Financial information does relate in any way to an organization’s effectiveness. This type of guide based solely on financials is a disservice to donors as well as to the entire nonprofit [...]
Are you using your volunteers in the most effective way? The nature of volunteering has changed. Younger people are looking to get something out of their volunteering experience – they are [...]
In addition to raising money, your event is an opportunity to forge strong bonds with your donors and turn them into advocates for your organization. Here’s how.
In Madison Square Park today, people were handing out postcards with a pack of gum taped on. Free gum was an enticing offer and got me to take the postcard. The card itself had a compelling [...]
Giving zones among suggestions in Community Foundation Network’s manifesto Major donors should pay less tax if they make donations to charities based in disadvantaged regions, according to [...]
Crain’s New York Business reports that New York nonprofits are reporting drops in income ranging from 10% to an astonishing 70%. WAKE UP CALL: Cutting costs is a reactionary response that [...]
Design and Religion Butt Heads Where does the sanctity of religion leave off and branding begin? That’s the question that Sikh transit workers are addressing in their protest against the [...]
As a cyclist who has been enjoying the recent additions of bike lanes in New York City, an article on the cover recent article in Chelsea Now, a neighborhood newspaper, caught my attention. It [...]
This reader comment on a New York Times article about electric cars caught my attention: “Just get NASCAR to change its rules to only allow electric powered cars to race and see how quickly the [...]