Major Nonprofits Now Collect Donations through Amazon.com

Amazon.com Customers Can Now Donate to Major Non-Profit Organizations Using Their Amazon Accounts
Major nonprofits are getting in front of millions of potential donors through Amazon’s Holiday Giving Program. Organizations such as American Red Cross, UNICEF, Greenpeace, Nature Conservancy, Feeding America, Heifer International, Autism Society of America, International Federation for Animal Welfare, Children`s Miracle Network and United Way of King County now allow Amazon customers to make donations quickly and securely using information from their Amazon.com account. Customers can visit www.amazon.com/holidaygiving from now through January 10, 2009.
Hopefully, this will provide a boost to these nonprofits and also increase the visibility of charities in general among the public, particularly during the holiday giving season. Nine nonprofits are featured on the main Holiday Giving page. However, the link to “See more charities” leads to a page that is cluttered with combined logos of businesses and charities under the misleading heading of Featured Merchants, sending a confusing message that undermines the propensity for people to donate to these charities.
WAKE UP CALL: The takeway for smaller nonprofits is to learn from the larger ones in finding ways through partnerships to increase your visibility to people who may not heard of you, and to do so in a venue where people have their wallets open. Just make sure that the site or venue is not competing against you or channeling prospective donors away from your cause.
Read the full story here:
http://www.reuters.com/article/pressRelease/idUS63474+21-Oct-2009+BW20091021
Amazon.com Holiday Giving Program
http://www.amazon.com/b/?&node=2224407011

Major nonprofits are getting in front of millions of potential donors through Amazon’s Holiday Giving Program. Organizations such as American Red Cross, UNICEF, Greenpeace, Nature Conservancy, Feeding America, Heifer International, Autism Society of America, International Federation for Animal Welfare, Children’s Miracle Network and United Way of King County now allow Amazon customers to make donations quickly and securely using information from their Amazon.com account. Customers can visit www.amazon.com/holidaygiving from now through January 10, 2009.

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Jewish Nonprofits Choice Awards

Have a favorite Jewish nonprofit organization? Nominate it for the Jewish Choice Awards sponsored by JTA, Jewish Funders Network, Natan and GuideStar to help recognize Jewish nonprofits that are making a difference.

The site features reviews from volunteers, board and donors about their experiences with their organizations. I just wrote a review of Hazon. You can view that listing and recommend your Jewish nonprofit organization at Jewish Choice Awards at GreatNonprofits.org

The 2009 Social Innovation & Entrepreneurship Conference

I urge you to attend the 2009 Social Innovation & Entrepreneurship Conference on Wednesday, 9/16/09. My friend Darian Rodriguez Heyman will be presenting alongside Ralph Nader, and it promises to be be an exciting, fruitful event.

This confrerence is designed to help executives from nonprofits, social enterprises, and small and medium-sized businesses better understand important trends and key factors for success as they seek to grow their organizations in these challenging times.
The program will feature presentations from:
  • Ralph Nader, former U.S. presidential candidate, consumer advocate and founder of The Center for Study of Responsive Law and Public Citizen
  • Darian Rodriguez Heyman, advisor to the UN Global Alliance for ICT and Development and former Executive Director at Craigslist Foundation
  • Dick Sweeney, co-founder of Keurig Coffee
DETAILS

DATE: September 16, 2009
TIME: 8 am – 12 pm
LOCATION: Rothman Institute at Fairleigh Dickinson University in Madison, NJ, one of the top 20 entrepreneurship centers in the nation (Princeton Review)

FUNDRAISING: Free Planned Giving Webinar

Lorri Greif is on a mission to make Planned Giving a “household word” in the nonprofit community. I support her mission, because I, too believe that nonprofits need to plan for their long-term sustainability and planned giving is a key component. To help nonprofits understand what planned giving is and how it can benefit their organization, she is offering a free webinar.

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Tagline Contest

The annual Tagline Awards are back from Nancy Schwartz and the Getting Attention blog. Your nonprofit or foundation could be one of this year’s Getting Attention Nonprofit Tagline Award winners!

A strong tagline does double-duty — working to extend your organization’s name and mission, while delivering a focused, memorable and repeatable message to your base. It’s one of your most effective marketing tools, but the 2008 GettingAttention.org survey showed that 72% of nonprofit organizations don’t have a tagline or rate theirs as performing poorly. Nancy is trying to change that with this annual award program, highlighting the best in nonprofit taglines. Enter today.

Free Videos for Nonprofits

YouTube
In partnership with All for Good, YouTube is launching “Video Volunteers,” a platform designed to make connections between non-profit organizations with video needs and skilled video makers who can help broadcast their causes through video. Video Volunteers will pool nonprofit, video-related volunteer postings from All for Good and then match them up with YouTubers who want to volunteer their video-creating skills to make a difference. Because many YouTubers have amassed a large online audience, the influence of their work on behalf of nonprofits can have a big effect in raising the profile of the causes nonprofits are working on and can drive others online to take action. Here’s how it works: Starting today, nonprofits can post video assignments (with the words “Video Volunteers” in the description) on idealist.org, serve.gov or volunteermatch.org; these posts will be cycled through the Video Volunteers feed of the All for Good widget on youtube.com/videovolunteers. YouTube Video Volunteers can visit youtube.com/videovolunteers to pick up assignments directly from nonprofits. Select videos will be showcased on the Video Volunteers YouTube channel and in other high-traffic areas of YouTub

From Business Wire

In partnership with All for Good, YouTube is launching “Video Volunteers,” a platform designed to make connections between non-profit organizations with video needs and skilled video makers who can help broadcast their causes through video. Video Volunteers will pool nonprofit, video-related volunteer postings from All for Good and then match them up with YouTubers who want to volunteer their video-creating skills to make a difference.

Because many YouTubers have amassed a large online audience, the influence of their work on behalf of nonprofits can have a big effect in raising the profile of the causes nonprofits are working on and can drive others online to take action. Here’s how it works: Starting today, nonprofits can post video assignments (with the words “Video Volunteers” in the description) on idealist.org, serve.gov or volunteermatch.org; these posts will be cycled through the Video Volunteers feed of the All for Good widget on youtube.com/videovolunteers. YouTube Video Volunteers can visit youtube.com/videovolunteers to pick up assignments directly from nonprofits. Select videos will be showcased on the Video Volunteers YouTube channel and in other high-traffic areas of YouTube.

Empowerment Zones Channel Funds to Those in Need

Giving zones among suggestions in Community Foundation Network’s manifesto
Major donors should pay less tax if they make donations to charities based in disadvantaged regions, according to the Community Foundation Network.

The network represents charities that support local communities. The recommendation is one of 29 made in its Manifesto for Community Philanthropists, published this week. 

The manifesto proposes the creation of ‘special giving zones’, modelled on social exclusion zones, that would encourage investment in services to disadvantaged communities. Any individual or company giving to charities that work in these zones would get favourable tax treatment.

Other recommendations include the creation of bank-gifting accounts to simplify giving and a £30m philanthropy infrastructure investment fund to help smaller charities set up online donation systems.

Stephen Hammersley, chief executive of the network, said the manifesto was drawn up to promote grassroots giving. “Community charities need to receive independent and sustained funding,” he said. “The manifesto is an exploration of possible ways they can achieve that.”
Matthew Bowcock, chair of the network, said: “I strongly urge all political parties to take a long, hard look at our recommendations

This article from ThirdSector discusses a new concept in Britain to help channel more money to those that need it. This solution addresses a growing concern in the United States as well that lower-income populations are not being served well by nonprofits.

Call to give philanthropists tax breaks when they donate to poor areas

Major donors should pay less tax if they make donations to charities based in disadvantaged regions, according to the Community Foundation Network.
The network represents charities that support local communities. The recommendation is one of 29 made in its Manifesto for Community Philanthropists, published this week.Continue reading

White House Launches New Social-Innovation Office

Picture of the White HouseThe new White House Office of Social Innovation and Civic Participation was created without much fanfare. In fact, even though it has been operating for several months, it has never been formally unveiled.
But the office, set up to promote creative and effective ways to tackle social problems, is slowly starting to emerge as a public entity. The White House briefly outlined its goals in a statement last month to announce that the president was proposing $50-million in his 2010 budget for a social-innovation fund. And after months of working behind the scenes, White House officials have started to speak publicly about the office’s plan

The Obama Administration is moving quickly to support the public sector and foster public-private partnerships that foster innovation.

The new White House Office of Social Innovation and Civic Participation,set up to promote creative and effective ways to tackle social problems, is slowly starting to emerge as a public entity. The White House briefly outlined its goals in a statement last month to announce that the president was proposing $50-million in his 2010 budget for a social-innovation fund. And after months of working behind the scenes, White House officials have started to speak publicly about the office’s plan. Read the full article at the Chronicle of Philanthropy.