I just received a direct mail piece from Audubon that I think is effective (of course I don’t know what actual results were). Here are the elements and graphic techniques that I think make this piece appealing:Continue reading
Quick Tips for Better Pics
As spring rolls around and you are planning your fundraising events, you will undoubtedly want to take photos for use on your website and in your fundraising materials. You’ll want to make sure that you have the best quality images you can t0 reflect positively on your organization. Naturally, it’s best to hire a professional photographer. But if you can’t do that, consider these tips.
BRANDING: The Allure of Logos
The logo is caught in a strange land, somewhere between the mark of a proud craftsman, and our post-modern notion of the brand as the fulfillment of a promise. Like a poem, that can encapsulate an amalgam of image, emotion and metaphor, the logo embodies a dream-like notion between what is and what can be.