Getting media coverage for your organization can provide a tremendous boost in creating public awareness for your work. This session will present the basics of crafting your organizational story in a way that is understandable to the media.
Continue readingMarketing Associate / Project Manager
Leading brand agency for nonprofits seeks a Marketing Associate / Project Manager to assist with our growth. Use your talents to help nonprofits and businesses with their marketing.
Continue readingRed Rooster Group 2011 Year in Review
From articles to webinars, new clients to events, Red Rooster Group had a robust year of spreading the word about nonprofit branding and helping organizations with their marketing.
Continue readingIn-Depth Planning Can Help a Nonprofit Group Settle on a Distinctive Name
Changing a charity’s name can give it a new opportunity to catch the attention of potential supporters. Following are some suggestions for making a smooth transition, from experts who have participated in changing nonprofits’ names.
Continue readingA New Name Can Give a Charity a Louder and Clearer Voice
Red Rooster Group Principal, Howard Adam Levy, is quoted extensively in this article on nonprofit naming by Heather Joslyn in the Chronicle of Philanthropy on October 16, 2011.
Continue readingHow to Assess Your Nonprofit’s Brand
This Brand Evaluator tool can help you conduct a comprehensive assessment of how well your organization is communicating in all areas. Download the tool and the presentation for a limited time.
Continue readingRed Rooster Group is #1 in Search Engine Results
Branding agency Red Rooster Group, which specializes in marketing and design for nonprofits and businesses has achieved #1 rankings in search engines.
Continue readingRed Rooster Group Logos Selected for Logo Lounge 7 Book
Three logos designed by Red Rooster Group were selected for inclusion in the book Logo Lounge Volume 7, featuring the best logo designs of the year. See the logos.
Continue readingBrand Evaluation Workshop
The effectiveness of your nonprofit organization in accomplishing its mission and in raising money depends upon the strength of its brand — what people perceive about your organization. And much of what people perceive, especially donors, is based on how well you are communicating with them. So it pays to know how well you are doing in all areas of your marketing, communications, and fundraising. This 3-hour hands-on workshop will give you the tools for thoroughly evaluating your organization’s brand.
Continue readingCreative Mix & Mingle Event is Fertile Ground for Networking
More than 60 people from a diverse array of creative disciplines packed Mustang Harry’s Bar in New York City for networking. The event brought together professionals in branding, advertising, website design and development, photography, writing, social media, music, film production, and other sectors to meet each other and exchange ideas.
Continue readingWake Up Your Brand Webinar for Nonprofits
Check out this webinar in which nonprofit branding expert Howard Adam Levy presents ways to integrate all marketing efforts to increase the number of supporters and attract donors. The webinar provides actionable tips for each aspect of marketing, a case study showing how the Livestrong foundation uses social media to build its base of supporters, and examples of best practices of website design and bonus marketing checklists.
Continue readingContent is King with Mary Lynn Halland
Content can form the basis of a strong social media campaign according to Mary Lynn Halland. Mary Lynn is a marketing generalist and social media management specialist at Consulting Resources NY. She shared her knowledge at a Lunch and Learn session at Red Rooster Group.
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