Nonprofits can focus their message, appear more professional and attract donors when they have a strong brand. These were the key points I made in a workshop at the Support Center for Nonprofit Management yesterday. The 3-hour session helped nonprofits to understand the essential steps in the branding process.
Red Rooster Group’s Nonprofit Branding Process includes:
- Conducting Research
- Developing Your Message
- Creating Your Visual Identity
- Establish a Brand Infrastructure
- Producing Marketing Outreach Materials
The workshop also emphasized the prominence of images over long text and included checklists for assessing your nonprofit name, nonprofit tagline and nonprofit logo. Key Take-Aways from the Webinar:
- A strong brand is essential to appeal to donors today.
- With over a million nonprofits, it’s important to distinguish your organization.
- A strong brand can help you convey your mission.
- The world communicates now through images first, then words.
- Branding is a 5-step process that moves from research to outreach.
- Research can help you uncover the perceptions that people have of your organization.
- A good tagline can help differentiate your nonprofit and excite donors.
- Your logo is the entry point for your brand.
- Pictures using people can help tell your story.
- A strong brand extends through all marketing materials.
Links
- Watch the Webinar: Wake Up Your Nonprofit Brand
- Contact us if you need help in reviving your brand: 212-673-9353.
Howard Adam Levy, is Principal of Red Rooster Group, a New York based graphic design firm that creates effective brands, websites and marketing campaigns for nonprofits to increase their visibility, fundraising and communications effectiveness. Contact us at info@redroostergroup.com.
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[…] webinar on nonprofit branding titled Wake Up Your Brand: How to Distinguish Your Organization and Reach Donors in a Down Economy was presented by Howard […]
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