Nonprofits can focus their message, appear more professional and attract donors when they have a strong brand. These were the key points I made in a workshop at the Support Center for Nonprofit Management yesterday. The 3-hour session helped nonprofits to understand the essential steps in the branding process.

Red Rooster Group’s Nonprofit Branding Process includes:

• Conducting Research
• Developing Your Message
• Creating Your Visual Identity
• Establish a Brand Infrastructure
• Producing Marketing Outreach Materials

The workshop also emphasized the prominence of images over long text and included checklists for assessing your nonprofit name, nonprofit tagline and nonprofit logo. Key Take-Aways from the Webinar:

1. A strong brand is essential to appeal to donors today.
2. With over a million nonprofits, it’s important to distinguish your organization.
3. A strong brand can help you convey your mission.
4. The world communicates now through images first, then words.
5. Branding is a 5-step process that moves from research to outreach.
6. Research can help you uncover the perceptions that people have of your organization.
7. A good tagline can help differentiate your nonprofit and excite donors.
8. Your logo is the entry point for your brand.
9. Pictures using people can help tell your story.
10. A strong brand extends through all marketing materials.

Links

• Watch the Webinar: Wake Up Your Nonprofit Brand
• Contact us if you need help in reviving your brand: 212-673-9353.

Howard Adam Levy, is Principal of Red Rooster Group, a New York based graphic design firm that creates effective brands, websites and marketing campaigns for nonprofits to increase their visibility, fundraising and communications effectiveness. Contact us at info@redroostergroup.com.

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