Especially in countries like the United States that are becoming more and more diverse, understanding the unique beliefs, practices and values of different cultures can improve marketing tactics and target a larger audience. In this article, we discuss understanding cultural meanings of various symbols, and how this affects the implementation of appropriate marketing strategies.
Continue readingCreating an Effective Print Publication
In Part One of this series, Long Live Print: How Nonprofits Are Harnessing the Power of Publications, we looked at how different organizations were accomplishing their goals through print magazines and newsletters. In this article, we discuss some tips for creating an effective print publication.
Continue readingNonprofit Marketing Trends 2013
This article explore the top trends facing nonprofit organizations including those affecting donors, marketing, online giving, funding models, and more.
Continue readingName and Branding Promote New Educational Conference
When the Utah Association of Public Schools and the American School Foundation Alliance decided to produce the first major conference for educational foundations in the region, they needed name for the conference that would help it establish immediate credibility. We generated a list of names that were short enough to be catchy and memorable, and unique enough to have an available domain name. The recommended name, SummX is only 5 letters, and we were able to claim the domain name summx.org.
Continue readingCatalog Makes Jewish Teen Learning Exciting
This example of effective nonprofit publication design showcases various Jewish learning programs for teens from a diverse array of organizations on behalf of many area congregations. Designed to appeal to the teens as well as their parents, the catalog was successful in balancing the needs of all of these constituents and creating a compelling offering in a very quick timeframe. We also created banner ads to promote the initiative on local websites.
Continue readingYear-End Email Summarizes Impact of Social Service Agency
To thank its donors and supporters, with a last minute appeal for donations, we created this email that explained the impact that this multi-service agency had during the year using best practices for nonprofit fundraising appeals.
Continue readingLong Live Print: How Nonprofits Are Harnessing the Power of Publications
Whoever said that print is dead, didn’t get the memo — it’s alive and thriving and is helping nonprofit organizations to reach their audiences in an effective way. While many organizations have transitioned their print publications to electronic formats, some are bucking the trends and reaping the rewards.
Continue readingDesign Helps Funders Understand Impact of Programs
To provide an update to funders on the effectiveness of this program in creating innovative models of Jewish education, we created an info sheet and PowerPoint presentation.
Continue readingPromoting Leading Nonprofit Brands
Red Rooster Group specializes in promoting nonprofit organizations with strategic branding and design.
Continue readingWebsite & Interactive Design
Wake up your website with effective writing, design and integration. LEARN MORE.
Continue readingShare the Light, Give One Night Logo

CLIENT: The Jewish Education Project
We created this logo for a Jewish Education Project initiative, which asked children to give up one night of their Chanukah gifts for those affected by Hurricane Sandy. This logo and accompanying flyer utilize the existing visual brand identity of the organization, while maintaining a unique, independent identity.
Creative Design Promotes Annual Nonprofit Conference
Center for Non-Profits Annual Conference Postcards
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