The Brooklyn Community Foundation, the Office of the Brooklyn Borough President Marty Markowitz, and the Brooklyn Chamber of Commerce on Friday announced the release of two Requests for Proposals from Brooklyn nonprofit organizations working with the communities and individuals most affected by Hurricane Sandy.
Continue readingI Help New York Logo After Hurricane Sandy
Homage to Milton Glaser’s famous I Love New York logo, showing support for proving help to victims of Hurricane Sandy.
Continue readingHelp Victims of Hurricane Sandy
Fortunately, power is up in our office and we are all safe and sound. But we know this is not the case for all of our fellow friends in New York, New Jersey and elsewhere. In the wake of Hurricane Sandy, we offer our support and well wishes to those in need.
Continue readingA Lesson in Being Newsworthy: How Red Rooster Group Got PR Coverage for Our Client
Finding the human interest story is key to getting media coverage. See how 2 newspapers picked up the same story.
Continue readingYoung Pioneers Awards Event Raises Funds and Awareness
This promotional campaign promotes The Jewish Education Project’s Young Pioneers Awards event recognizing individuals with innovative ideas in Jewish education.
Continue readingHumorous Ad Captures the Attention of a Youthful Audience
In engaging a humorous approach, this ad aims to capture the attention of the younger, family-oriented demographic JCT was hoping to attract, and showcases the range of benefits in a friendly way.
Continue readingSocial Contagion Effect Spurs Action
The social contagion effect means that people influence other individuals’ actions and beliefs without meaning to, and the person being influenced doesn’t realize it is happening. When it comes to cause-related campaigns, this is pretty important stuff; there are different means of motivating supporters that we may never have considered before.
Continue readingHow to Get Publicity for Your Nonprofit
Getting media coverage for your organization can provide a tremendous boost in creating public awareness for your work. This session will present the basics of crafting your organizational story in a way that is understandable to the media.
Continue readingPR is More Than Just Words
Instagram. Facebook Cover Photos. Twitpics. It seems everywhere you look, things are becoming more visual than ever before. The same goes for the world of public relations. What once was an arena based solely on succinct and efficient writing is now a place where visuals are all but demanded. Here’s how to stay ahead.
Continue reading10 Ways to Wake Up Your E-Newsletter
Is your email newsletter putting your readers to sleep with unwanted information, extraneous clutter, and a general failure to connect? An email newsletter is a great way to keep up with donors, members, participants and others, but only if you do it right. Here are some tips for getting your newsletter read.
Continue readingWebsite Presents Updated Brand for Social Service Agency
This social service agency was looking for an update on their brand. After an assessment of all their marketing materials and a review of similar organizations in the surrounding counties, we created new language to describe agency, a new logo, a brand presentation, and a new website.
Continue readingTwitter for Nonprofits Part 4: Seven Tools to Boost Your Engagement
Your organization is on Twitter. You have a follower base. You have interacted with the people who reach out to you and you have created small trends among your community. But how can nonprofits continue to grow on Twitter? By using various tools, your organization can continue to engage your audience on a number of levels.
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