It used to be that the only people with the ability to create a trend were associated with the fashion industry and the chance of being viral was not something to brag about. Now anyone can create a trend by simply using words and if you become viral, you’re not plagued; you’re instantaneously famous. Nonprofits can make trends and become viral too!
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It’s an exciting era that we’re living in. With every new day comes a new technology that can be used to further interact with people from all around the world. For nonprofits, this is truly a best case scenario. Organizations have the opportunity to extend their reach far beyond what was ever considered possible because of social media platforms such as Twitter.
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We believe that using social media tools such as Twitter can be simple and efficient when following the basic strategy we’ve created to help get you started.
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To help this social service organization engage a younger audience, and encourage volunteerism, we designed a magazine that was two magazines in one.
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ConsumerReports.org is known as the unbiased source of product information for millions of consumers. When it came time to increase the response rate on their subscription renewal emails, they turned to Red Rooster Group. We delivered with 3 different concepts that broke out of the bounds of the their typical subscription offers based on price alone.
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ConsumerReports.org is known as the unbiased source of product information for millions of consumers. When it came time to increase the response rate on their subscription renewal emails, they turned to Red Rooster Group. We delivered with 3 different concepts that broke out of the bounds of the their typical subscription offers based on price alone.
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ConsumerReports.org is known as the unbiased source of product information for millions of consumers. When it came time to increase the response rate on their subscription renewal emails, they turned to Red Rooster Group. We delivered with 3 different concepts that broke out of the bounds of the their typical subscription offers based on price alone.
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As part of a comprehensive brand update for Pratham USA that included a new website and fundraising materials, we created an email newsletter system for the organization. With 15 chapters around the United States staffed by volunteers, Pratham needed a way for the chapter heads to create email easily.
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To be effective in raising funds for your organization, it’s important to have a solid case for your donors to support your cause. So when Pratham USA, the largest literacy organization in India, needed help in defining their message, Red Rooster Group came to the rescue.
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When the largest literacy organization in India needed help appealing to donors, they turned to Red Rooster Group. We undertook a complete brand development process to help the organization revitalize their message and appeal. This resulted in a new website, and marketing and fundraising materials to help Pratham increase donations.
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We designed the donate page for this nonprofit website to take advantage of best practices for nonprofit website design. The interface focuses on recurring donations and uses images for an emotional connection. We created a graphic to show the high percentage of funds going to programs and included their 4 star rating from Charity Navigator. The form is contained on a single page, which studies show out perform multiple screens.
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Veterans are returning home in droves from Iraq and Afghanistan, some with severe disabilities. To help them regain hope, the nonprofit organization The Heroes Project, is committed to bringing veterans to the 7 highest summits in the world. A documentary of the climbs will be distributed to veterans hospitals to show veterans who have missing limbs that there is hope.
We designed a new interface for this website to dramatically showcase the organization’s message and raise funds for the climbs. The design takes into account best practices for nonprofit website design by making a strong case for supporting the climbs. The homepage focuses on the sense of accomplishment and hope that the extreme climbs bring, while icons of the 7 summits lay out the plan for the next several years. The homepage design also solicits support for a specific wounded warrior and features a moving video for emotional appeal.
The site is currently being updated with the new design.
> See the website: http://theheroesproject.org
We also created a fundraising presentation for the organization to solicit sponsorships for the climbs.
See more about the sponsorship presentation.
Red Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, sales, and communications effectiveness. Contact us.