What is the difference between branding and fundraising? Red Rooster Group Principal, Howard Adam Levy, addresses this question and explains why nonprofits need a strong brand if they are to be successful in their fundraising efforts.
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Leading brand agency for nonprofits seeks a Marketing Associate / Project Manager to assist with our growth. Use your talents to help nonprofits and businesses with their marketing.
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YouTube is opening up the opportunity to live-stream to all members of the YouTube Nonprofit Program. Nonprofits, from small to large, will now be able to engage live audiences in charity concerts, conferences, and other special events to raise awareness about their causes and drive donations in real-time.
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The effectiveness of your nonprofit organization in accomplishing its mission and in raising money depends upon the strength of its brand — what people perceive about your organization. And much of what people perceive, especially donors, is based on how well you are communicating with them.
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A radical proposal to limit the lifespan of new nonprofits to 10 years. This would focus new organizations on adopting innovative ideas in order to actually solve a problem, rather than in merely providing services.
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We get a lot of calls from well-intentioned individuals wanting to make a difference in the world. That’s great. We need more caring people making a difference. We don’t necessarily need another nonprofit organization to do so.
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Red Rooster Group Principal, Howard Adam Levy, was quoted in an article in The Columbus Dispatch discussing how Susan G. Komen’s brand would be affected by their reversal of policy regarding funding Planned Parenthood.
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From articles to webinars, new clients to events, Red Rooster Group had a robust year of spreading the word about nonprofit branding and helping organizations with their marketing.
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This engaging video explains how nonprofit organizations can get a grip on all the marketing they do and channel it in a productive manner. The video is a presentation of conducted at Baruch College’s School of Public Affairs on October 6, 2011, discussing a Brand Evaluation tool developed by Red Rooster Group.
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These examples of brand architecture show different ways of creating brand family to unify divisions or programs for nonprofit organizations.
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The unique folds on this brochure for a Jewish educational nonprofit organization allows the user to see all the panels from one side of the paper.
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Changing a charity’s name can give it a new opportunity to catch the attention of potential supporters. Following are some suggestions for making a smooth transition, from experts who have participated in changing nonprofits’ names.
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