Blog – Page 12 – Red Rooster Group

A New Name Can Give a Charity a Louder and Clearer Voice

Red Rooster Group Principal, Howard Adam Levy, is quoted extensively in this article on nonprofit naming by Heather Joslyn in the Chronicle of Philanthropy on October 16, 2011.

Nonprofit Branding Nonprofit Naming

Developing a New Name for Your Nonprofit

If your organization is considering changing its name, there’s a lot to consider. A new name can provide a renewed sense of vigor for the organization, but it can also be a frustrating process if not handled correctly. This article describes considerations to take into account in order to have successful outcomes.

nonprofit brand Nonprofit Naming

To Mimic Another Nonprofit’s Name?

Doctors Without Borders is a successful name. But what about other organizations that copy the name like Lawyers Without Borders or Engineers Without Borders? Is that a smart strategy? This article provides an answer.

Nonprofit Naming

Time for Your Nonprofit to Change Its Name?

There are many reasons that you nonprofit’s name might need to change. This article describes 15 possible reasons.

Nonprofit Branding Nonprofit Naming

How to Assess Your Nonprofit’s Brand

This Brand Evaluator tool can help you conduct a comprehensive assessment of how well your organization is communicating in all areas. Download the tool and the presentation for a limited time.

nonprofit brand evaluation

Red Rooster Group is #1 in Search Engine Results

Branding agency Red Rooster Group, which specializes in marketing and design for nonprofits and businesses has achieved #1 rankings in search engines.

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It’s Nice to Have Raving Fans

“I just wanted to write and say THANKS SO MUCH to you and all of your staff for a very successful “beginning” in our branding and marketing efforts this year. Our first-ever High Holy Day services were a HUGE success, and I wanted you to see how your efforts manifested themselves in our services.”

Jewish nonprofit design testimonials

The Powers of Scale Can Change Your Perspective

Need a change in perspective? Sometimes it helps to step back from your daily life to get perspective, and then to zoom in again. Red Rooster Group designer Susannah Hainley describes how the acclaimed mini film, “The Power of Ten” changed her perspective. Watch the movie to delve into skin cells and then scale up to the galaxy — be prepared to be amazed.

Changing the Mission and Updating the Brand of an Established Nonprofit

How does your agency remain relevant to a new generation? Recently, we had the opportunity to work with one of the 157 local Jewish Federations on helping them transition their brand to address the changing needs of their community. This case study describes the process we followed and lessons gleaned.

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