Red Rooster Group shares how their targeted direct mail campaign to Jewish Community Centers is achieving impressive results.
As the Principal of Red Rooster Group, I am committed to growing our business and instituted a marketing campaign that kicked off at the end of last year. While we are still in the early stages of the campaign, it is pulling a good response so far, and so I wanted to share it with you in the hopes of inspiring your marketing efforts this year.
Why don’t nonprofits value intellectual capital, particularly marketing expertise, when it can prove crucial to the success of their cause? I encountered that question when I learned about a nonprofit organization that was planning a campaign to raise $300,000 for food pantries and safety net social services, as well as to engage the community in volunteering on a regular basis.Continue reading
Like all small business owners, juggling many balls often doesn’t leave time for the long-range planning necessary to grow the business. Going it alone, I longed for feedback from peers facing the same challenges. I found the answer to these two concerns in a peer mentoring group presided over by the aptly-named Ed Abel, president of the Abel Business Institute. The group consists of five small business owners in the same industry (four design firm principals and one writer), run by Ed, who challenges us to overcome our obstacles. On a monthly basis we gather to set our goals, track our progress and get answers to current issues we face. This forum has been invaluable in helping me grow Red Rooster Group, as well as develop cherished relationships with everyone in the group.
RESOURCE: www.abelbusinessinstitute.com
WAKE UP CALL: What are you doing to get peer feedback and track your goals?
At a recent Green Marketing Group gathering convened by Les Judd of Green Bouroughs, a monthly gathering of environmentally-minded business owners to help each other share ideas and grow our business, Kerry Gillick-Goldberg, VP of PR for The Business Development Group simplified the essence of small business marketing as the intersection among three variables: what you do best, what buyers want and how you can make money bridging the two.
The provided specific marketing advice to the several of the members seeking to promote their green products, and discussed ways of helping increasing revenue for entrepreneurs through: increasing your billable rate, hiring others, passive income projects, books and products, commissions and affiliate sales and partnerships.
WAKE UP CALL: Whether in business or at a nonprofit, are you doing what leverages you best attributes and meets a market need?
RESOURCES:
Les Judd, Green Marketing Group: les@greenboroughs.com
Red Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, fundraising, and communications effectiveness. Contact us at info@redroostergroup.com.
At a Craigslist Foundation event on Social Entrepreneurship, Jeffrey Robinson, PhD. Asst. Professor of Management and Entrepreneurship, at the NYU Stern School of Business, discussed the triple bottom line of social ventures: profits, social responsibility and environmental responsibility – given equal weight. The triple bottom line concept is gaining traction as a viable business model as people seek to make a living by doing good.
WAKE UP CALL: In what ways can you incorporate these areas into your bottom line?
The Nonprofit Resource Group meets monthly to foster connections between nonprofit consultants and to help each other grow our businesses. At the last meeting, Interim CEO Consultant, John Corwin, gave advice on how to create an giving and receiving referrals. Addressing the natural apprehension to call some one, he provided with these seven reasons people will take your call:
1. The relationship of the referrer.
2. It’s the only thing they will do that day that is risk free.
3. There is a mystique about helping people.
4. Be shameless about offering free food (breakfast, lunch or coffee) in exchange for free food.
5. People love to give advice.
6. People understand that networking is a life-long quest and two-way street.
7. You become a part of their network.
Red Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, sales, and communications effectiveness. Contact us at info@redroostergroup.com.
We used the mini folder for the gift card as an opportunity to promote the Nancy Koltes at Home brand, featuring product photos and bright colors.
Our relationship with Nancy Koltes at Home extends over six years, during which time we have helped shape their brand as they have grown from 4 stores to 7. We design their national advertising campaign for lifestyle magazines, creating monthly ads that reflect the season and selecting and retouching images to convey the Nancy Koltes brand.
We designed a series of Nancy Koltes branded products for their store. Scented shelf liner uses a pattern made from the logo while the labels for the linen water employ color bands to distinguish the various sizes and scents.
To engage customers and to suit the elegant feeling of a wedding, the Bridal Registry package uses metallic silver. The kit includes the folder, a welcome letter, 8-page Gift Registry Form, FAQ Sheet, and a series of follow-up letters and postcards to inform registrants about the gifts they are receiving.
“We’ve been working with Red Rooster Group for six years and they have consistently delivered for us. We started with labels for our music CDs and they are now handling all of our marketing including our direct mail, packaging and national advertising campaign. From their strategic thinking about our issues to the creative details they have helped us to build our brand.
Howard is one of the few people I know that gets the big picture, but also has command of the smallest details like getting the images in our images just right. And I feel confident that he is looking out for our interests. He suggest ways that we can do things better, not just concerning design, but as an organization, for example, managing our budget more effectively or getting the best results from printing. Red Rooster Group really is much more than our design firm. They are an indispensable part of our business.”
—Karin Craig, Marketing Manager, Nancy Koltes at Home
Red Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, sales, and communications effectiveness. Contact us at info@redroostergroup.com.
This fold-out brochure for an architect printed on transparent vellum conveys the architect’s values around space, light and sustainability. The brochure holds a series of cards that serve as an adaptable mini-portfolio.
Red Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, sales, and communications effectiveness. Contact us at info@redroostergroup.com.
