The Yeshivah of Flatbush, an Orthodox high school located in Brooklyn, NY, needed a clear and cohesive means of distributing information to current and prospective students and their families. Red Rooster Group redesigned the format of the Yeshivah’s newsletter to serve as an informative and accessible presentation of the Yeshivah’s divisions and services.
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This example of effective nonprofit publication design showcases various Jewish learning programs for teens from a diverse array of organizations on behalf of many area congregations. Designed to appeal to the teens as well as their parents, the catalog was successful in balancing the needs of all of these constituents and creating a compelling offering in a very quick timeframe. We also created banner ads to promote the initiative on local websites.
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To help this social service organization engage a younger audience, and encourage volunteerism, we designed a magazine that was two magazines in one.
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Project InCiTE teaches a cohort of youth professionals to become part of the next generation of innovative Jewish educators. 20 fellows were awarded grants for innovative projects. Interesting findings emerged from the process and we designed these reports to share the lessons with other educators.
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This newsletter design for the nonprofit Incarnation Center features news from all operating units including their camp, nature center and retreat center. The newsletter presents a clean, flexible format for news and events using the camp’s rustic look.
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Magazine kicks off the alumni association for the oldest camp in the United States.
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Promotional magazine improves credibility for home builder.
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We employed three aspects of design to make this project a success: The first was in organizing the information in a way that would be useful, allowing readers to enter the workbook on any page. All activities are designed to be stand-alone and each page features a strip down the side indicating the activity name and chapter.
Secondly, the overall design uses the vernacular typefaces and images that inner city teens can identify with. Each page in the 160 page workbook is different to keep kids engaged.
And finally, to help as an educational tool, on the bottom of every page, each activity has a series icons indicating the types of skills that the activity builds. This is useful for both the teens, and teachers who are looking for activities to strengthen students’ weaknesses.
“We cannot say enough about the incredible work produced by Howard Levy and the Red Rooster Group! From the professional services, to the thoughtful approach to design work, and creative concepts, the Red Rooster Group has helped us translate our big thinking into eye catching designs relevant for the populations we serve. At this risk of gushing– we just could not do our work without them. We consider the Red Rooster Group to be a valuable partner in our efforts to help low-income individuals become financially self-sufficient.”
— Linda Rodriguez
Senior Manager for Program Development & Technical Assistance
We have worked with Seedco on numerous projects over the years, including branding and program promotion, event marketing, and publications.
With 700 employees, Grafton, a nonprofit organization that serves people with autism and other developmental disorders, realized that is had a great opportunity to develop a deeper relationship with its employees and help get its story out.
When Grafton engaged Red Rooster Group to upgrade its overall brand image and improve its communications, giving their internal newsletter an upgrade was a part of the process.
The newsletter, addressed to Grafton’s 300 employees, describes the news at the organization’s three locations. Each of the locations were allocated a spread in the publication, establishing a format for each venue to collect news to share with all the employees. The newsletter helps all employees to feel connected to the organization, fosters a better understanding of Grafton’s services, and boost morale.
Our research uncovered that one of Grafton’s strengths, the specialized expertise and dedication of its staff, was not being conveyed. We shortened the official name of Grafton School to Grafton and established a brand hierarchy to unify the organization’s four locations under one brand name.
We created a brand manual to explain the brand – what the organization stands for — and specifies colors, typefaces, graphics and guidelines for the brand. This has allowed the client manage their own brand effectively.
After a strategic assessment of competitors and the users, we redesigned the website around the needs of the users. The redesign has been receiving rave reviews. grafton.org
A flexible system of interchangeable panels helps make their display adaptable for fairs, attracting potential students and employees.
We launched this newsletter to help this special needs school communicate its unique approach to helping students with learning and behavioral issues. We developed the ideas, wrote the articles, designed the pages, created the artwork and handled the printing. The newsletter was a part of a brand update for the school.
The new logo is professional as well as a little playful while emphasizing learning. The open book in the form of a bridge reinforces the name.
The school’s brochure explains their unique approach to helping kids. The audience for the brochure are the special needs departments at schools aimed towards getting referrals.
The website portrays a fresh new look and helps keep parents and educators at the school districts informed about school activities and news related to special needs education. An easy to use website promoting the right qualities of the school features a calendar of events, photo gallery, and a blog.
How do you create statewide visibility to showcase your good work and help drive donations? We launched this full color magazine by combining the resources of several of the organization’s newsletters. The magazine features stories on the land that the group is preserving, as well as its volunteers, and a column by the director. In an example of effective nonprofit publication design, we created the center spread as a pull out that people could use to visit the specific sites that the organization was protecting. The magazine helped to increase donations an won an award of the best nonprofit publication.
We had been working with Seedco for several years on various projects when they approached us about their policy reports. It was a relatively new area for them and they wanted to leverage their experience in workforce development, poverty and housing to establish a national voice on policy related to those issues. They had formed a small policy department and had produced a few reports. Each report had a different look, and compared with the documents produced by leading think tanks, they lacked a level of sophistication that would establish credibility with legislators.
We set out to develop an overall format that they could use for all the reports. One of the challenges was that the topics were very different, and the length and types of charts varied with each report. Another issue was the fact that the reports covered issues from a high level perspective, and so using photos of specific cases would not represent the scope of the inquiry.
Our solution addressed all these needs.
1. Adaptable Cover Design. We created a handsome design for the covers that could accommodate different types of photos, from abstract to specific. Use of straight and angled lines present a sophisticated sensibility that unifies the reports while subtly reinforcing the shapes in Seedco’s logo. The background color of each cover changes to coordinate with the subject and photo being used while the overall palette fits with Seedco’s image.
2. Clear Headline System. We developed a 2 line headline system that includes a tag identifying the issue being covered (i.e. career advancement, workforce development), as well as a catchy headline for the report. The date and issuer (Seedco) is made very clear on the cover to acclimate the reader to the timeliness and perspective being offered.
3. Flexible Interior Format. We met the requirements the interior as well. We created a two column format with a margin for callouts or charts. So far, three reports have been produced successfully using this design — each with totally different content. One had a few bar graphs and lots of footnotes, one had maps and case studies, and the third had an abundance of different size charts.
Seedco’s reports are now professional and consistent, clearly communicating the message, and helping to build their credibility as a voice to be taken seriously by policy makers.
Initiatives aimed at linking economic development and workforce development have emerged across the country. In the coming years, initiatives are expected to multiply as part of national economic recovery and reinvestment efforts. In this report, the Seedco Policy Center analyzes such efforts in three states to detail opportunities and pitfalls encountered by linking the two systems.
Publicly-funded workforce development policy has shifted the majority of resources over the past decade to helping disadvantaged job seekers find and keep jobs. Seedco offers a new report, examining the preliminary lessons from its career advancement pilot, EarnMore, which leverages existing public funding streams to create a client-focused and scalable model.