Internal Newsletter for Nonprofit Helps Improves Employee Communications

CLIENT: Grafton

With 700 employees, Grafton, a nonprofit organization that serves people with autism and other developmental disorders, realized that is had a great opportunity to develop a deeper relationship with its employees and help get its story out.

When Grafton engaged Red Rooster Group to upgrade its overall brand image and improve its communications, giving their internal newsletter an upgrade was a part of the process.

The newsletter, addressed to Grafton’s 300 employees, describes the news at the organization’s three locations. Each of the locations were allocated a spread in the publication, establishing a format for each venue to collect news to share with all the employees. The newsletter helps all employees to feel connected to the organization, fosters a better understanding of Grafton’s services, and boost morale.

Brand Architecture

Our research uncovered that one of Grafton’s strengths, the specialized expertise and dedication of its staff, was not being conveyed. We shortened the official name of Grafton School to Grafton and established a brand hierarchy to unify the organization’s four locations under one brand name.

Grafton Brand Architecture

Brand Manual

We created a brand manual to explain the brand – what the organization stands for — and specifies colors, typefaces, graphics  and guidelines for the brand. This has allowed the client manage their own brand effectively.

Grafton Brand Manual

Website

After a strategic assessment of competitors and the users, we redesigned the website around the needs of the users. The redesign has been receiving rave reviews. grafton.org

Grafton Website

Display

A flexible system of interchangeable panels helps make their display adaptable for fairs, attracting potential students and employees.

Links

Westbridge Academy Newsletter

CLIENT: Westbridge Academy

We launched this newsletter to help this special needs school communicate its unique approach to helping students with learning and behavioral issues. We developed the ideas, wrote the articles, designed the pages, created the artwork and handled the printing. The newsletter was a part of a brand update for the school.

After a name change, complete branding process, and smooth transition, the Child Development Center is now Westbridge Academy. The branding process included creation of new logo, brochure, website, and newsletter. It is now able to highlight its strengths, attract new students, and convey the professional nature of the school.

Logo

The new logo is professional as well as a little playful while emphasizing learning. The open book in the form of a bridge reinforces the name.

Westbridge Academy Logo

Brochure

The school’s brochure explains their unique approach to helping kids. The audience for the brochure are the special needs departments at schools aimed towards getting referrals.

Westbridge Academy Brochure

Website

The website portrays a fresh new look and helps keep parents and educators at the school districts informed about school activities and news related to special needs education. An easy to use website promoting the right qualities of the school features a calendar of events, photo gallery, and a blog.

Westbridge Academy Website

Links

Website Showcases Creative Outlook of America’s Oldest Camp

CLIENT: Incarnation Camp

Incarnation Camp is the oldest co-ed camp in the United States, and has provided a outdoor adventure experience for kids. When it came time to update their website, their goals were to:

  1. Convey the playful nature of their outdoor camp experience.
  2. Show a lot of photos and keep the site exciting and engaging.
  3. Transition the camp name away from Incarnation Camp, which has religious overtones, to more traditional camp names they had been using for their age divisions.
  4. Make the site easy to update.

The new site accomplishes these goals with a WordPress site that features the new brand family, many photos and a content management system that makes the site easy to update.

Interior Pages

All the pages of the website feature vibrant images showing kids in action and the expansive campgrounds, as well as features such as maps showing the distances from major cities, and other content that help parents choose the camp.

Incarnation Camp Website Interior Pages

Virtual Tour

A series of 6 images provides a quick walk-through of the different divisions and activities of the camp.

> IncarnationCamp.org

Links

Red Rooster Group is a New York based graphic design firm that creates effective brands, websites and marketing campaigns for nonprofits to increase their visibility, fundraising and communications effectiveness. Contact us at info@redroostergroup.com.

Magazine Helps Conservation Organization Increase Membership

CLIENT: New Jersey Conservation Foundation

How do  you create statewide visibility to showcase your good work and help drive donations? We launched this full color magazine by combining the resources of several of the organization’s newsletters. The magazine features stories on the land that the group is preserving, as well as its volunteers, and a column by the director. In an example of effective nonprofit publication design, we created the center spread as a pull out that people could use to visit the specific sites that the organization was protecting. The magazine helped to increase donations an won an award of the best nonprofit publication.

Links

Website Shows Hands-On Approach for Autism School

Grafton Website Services Page

CLIENT: Grafton

This site for a behavioral healthcare organization serving people with autism and other cognitive and mental disorders was part of a complete brand overhaul that we did for the organization.

We upgraded Grafton’s brand to make it more relevant, designed their website, and created their newsletter and a modular display system to attract clients and employees.

We designed the site to appeal to both potential clients as well as referral sources. It features a virtual tour, full information and photos on each location, an admissions section with PDFs of all necessary forms, an art gallery and other resources. The site has almost 100 photos, which we retouched to coordinate with the colors in each section. The nonprofit website is built with a content management system (CMS) to allow the client to update content. The site has proved very successful with their 300 employees as well as their clients.

> grafton.org

Red Rooster Group is a New York based graphic design firm that creates effective brands, websites and marketing campaigns for nonprofits and businesses to increase visibility and awareness and improve fundraising and advocacy effectiveness. Contact us at info@redroostergroup.com.