Brochures – Page 2 – Red Rooster Group

Brochure Promotes Chaplaincy For Membership & Fundraising

Client: National Association of Jewish Chaplains

Typically associated with the military, chaplains actually provide relief to people in a wide variety of settings. When the international body for Jewish chaplains wanted to demonstrate the value that chaplains have in our society, and the role that the association plays in supporting them, we created this brochure. Based on interviews with chaplains in various roles, the brochure uses specific examples to bring their stories to life.

The project also included updating the association’s logo to boost recognition for building membership and for fundraising.

Case for Support Gives Nonprofit Tool to Fundraise

Client: Brooklyn Jubilee

Like many small community-based organizations, Brooklyn Jubilee was powered by the passion of its founder to change lives in the neighborhoods in which it works and had not paid attention to its fundraising. Shifts in the organization’s services became the impetus for creating a Case for Support document to show why the organization is worthy of donor support.

Starting from scratch, we crafted an approach around what we called the 4-in-1 service model to help donors understand how Brooklyn Jubilee helps neighbors in need with four services at one time — a community meal that addresses hunger, nutrition counseling, health screenings, and legal advice.

The 12-page brochure makes a compelling case, motivating people to help their fellow Brooklynites, emphasizing the organization’s lean structure and its credibility. The brochure gives board members the tool they need to tell the Jubilee story to prospective donors.

School of Law Brochure Emphasizes Human Rights & Justice

Client: American Friends of the Hebrew University

This brochure provides an overview of the University’s Faculty of Law, focusing on the opportunities students have to explore legal issues in the cross-cultural setting of Jerusalem.

Personal Approach Makes for a Successful Case for Support

Client: Fairfield County Hospice House

This capital campaign brochure was designed to raise funds to construct a residential hospice house. Instead of focusing on the physical building, we created a human connection by telling the stories of people who might use the hospice house. The illustrations create a personal feel and bring the stories to life, creating an emotional connection to people who might need the hospice house and moving readers to support the project.

Result

Within two weeks of having the brochure, the organization received a $750,000 donation, getting them half the way to the total needed.

Donor Brochure Raises Funds for Parkinson’s Disease

Client: National Parkinson Foundation

To spread awareness of Parkinson’s Disease and raise money for the National Parkinson Foundation, we created this rollout brochure for dramatic impact. The cover makes a bold statement and subsequent panels unroll to reveal a message about the depth of the problem and an appeal for support. The inside of the brochure describes the resources provided by the organization to help people who have Parkinson’s Disease. The last panel serves as donor form and tear-off envelope to make it easy for people to donate to organization.

Brochure Gives Educational Firm Competitive Edge

Client: HigherSchool Instructional Services

When HigherSchool Instructional Services wanted to break into the New York City private market for supplemental educational services, they turned to Red Rooster Group. We developed a suite of new marketing materials including a brochure and matching presentation format that positioned the firm as a strong player against the formidable competitors in the New York City school market.

To present HigherSchool as better able to address the needs of that market, we created a brochure that shows HigherSchool’s understanding of schools’ concerns and how it can help them. The headline is an enticing offer to the schools to learn about how HigherSchool expertise achieves results for each school. The unique design reinforces the message in a memorable way. The client thought this approach was so effective that they asked us to adapt it for a national audience. The package also included inserts that show improvements in student achievement as a result of HigherSchool’s services.