Do you have any insight/ideas on a process for a well-respected agency in Newark that has no donor “lists” or database….when they have asked me to help in major gifts and individual donorship….I have come in as a consultant to this agency that has about 95% government support….and are losing $500,000 in the next two months alone….with more to come! Any ideas?
Continue readingHow to Effectively Brand Your Business
It Just Starts with Your Logo
How to Effectively Brand Your Business to Gain a Competitive Advantage
Summary: This hands-on session is designed specifically for small and mid-sized business and social entrepreneurs who are launching ventures or are looking to create a more effective brand presence. Your logo is just the starting point for engaging your audience. We will explore how you can create you brand promise, develop an effective logo, and create a consistent brand presence across all forms of communications.
This seminar will help you to:
– Understand what branding is all about
– Learn how to differentiate your business from your competitors
– Use emotion, authenticity and credibility to build your brand
– Express your value to your customers
– Apply your brand to your brochures, publications, and online presence.
You will also learn:
– The role of logos, icons and avatars
– The elements of an effective business name
– How effective taglines can help your organization
You will see examples of branding campaigns, participate in a hands-on activities to clarify your brand, and get to “Ask the Expert” your branding questions.
Who Should Attend: Business Owners, Marketing and Communications Staff
Presenter – Howard Adam Levy
Principal, Red Rooster Group
Howard brings 17 years of branding, design and marketing expertise to help businesses, social ventures and nonprofits create more effective brands. He has helped countless organizations launch gain visibility, increase sales, attract members, promote fundraising events and increase donations. His firm specializes in integrated campaigns that leverage the best of strategy, message and design through print and online media. He is an award-winning designer whose work is featured in many publications and he is a called on to speak to business and nonprofit organizations on branding and marketing topics. His blog, Nonprofit Wake Up Call, explores issues at the intersection of the business and nonprofit sectors: www.blog.redroostergroup.com.
Contact:
Howard Adam Levy
212-673-9353
howard@redroostergroup.com
It Just Starts with Your Logo: How to Effectively Brand Your Business to Gain a Competitive Advantage
- Wednesday, October 21, 2009, 9:30 – 11:00 am
- Brooklyn Creative League / 540 President Street in Park Slope, Brooklyn, NY
See the Film FUEL This Weekend
Last night, I saw a film called FUEL that explored how we can break our addiction to oil and adopt alternative energy sources in particular bio-diesel fuel grown from soybeans. I strongly urge you to catch it at its short run in NYC. Continue reading
Use Icons to Tell Complex Stories
GreenDepot’s use of icons to explain the environmental benefits of their various products can serve as a model for nonprofits in telling a complex story. Each of their products features a strip of icons above the description to indicate the eco attributes they possess. You can then click to find out more about each attribute – a nice way to present a lot of information in a useful way. Nonprofits can similarly use this system to showcase specific services for various audiences or convey the benefits of particular programs.
SOURCE: greendepot.com
Resourcing Publication Helps Buying Agents Gain Credibility
CLIENT: International Merchandise Group
With changing political climates and increasing demands from retailers, helping apparel companies in the United States to source manufacturing overseas is no easy feat. To help executives understand the complex issues involved, we created this newsletter for the International Merchandise Group. The newsletter was unique and helped establish credibility for the company as experts in overseas sourcing and manufacturing.
Links
- See more publications.
- See business marketing case studies.
- Contact Red Rooster Group about promoting your organization.
Red Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, sales, and communications effectiveness. Contact us at info@redroostergroup.com.
Stop Watch Newsletter To Prevent Domestic Violence
CLIENT: National Council of Jewish Women
This newsletter for this program to prevent domestic violence was distributed through the 25 chapters of this national Jewish nonprofit organization.
Links
- See more publications.
- See how we promote other Jewish organizations.
- Contact Red Rooster Group about promoting your organization.
World Trade Institute Catalog
CLIENT: World Trade Institute
We handled the design of the annual course catalog for the World Trade Institute, an educational institution, featuring a listing of all courses, special programs, and registration information and form.
Links
- See more publications.
- See business marketing case studies.
- Contact Red Rooster Group about promoting your organization.
Red Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, sales, and communications effectiveness. Contact us at info@redroostergroup.com.
CAUSE MARKETING: Voter Outreach Campaign
Ads promoting a voter outreach effort in the Jewish community in New York City.
Craftsman Farms Brochure
CLIENT: Gustav Stickley House & Museum
We designed this brochure to promote the home turned museum of Gustav Stickley, founder of the Arts & Crafts movement, a cultural institution. The typography of the brochure evokes the Arts & Crafts style and drawings of various details provide points of interest. The brochure was produced through Pro Bono Inc.
Links
- See more brochures.
- See Business Nonprofit Marketing Case Studies.
- Read more about Red Rooster Group’s commitment to the nonprofit sector.
- Contract Red Rooster Group for help with your marketing.
Red Rooster Group Launches Nonprofit Branding Video Series
To help nonprofit organizations learn more about the nuances of developing an effective brand, Red Rooster Group is producing a series of videos on aspects on nonprofit branding.
Continue readingCALENDAR: Red Rooster Group's Seminars
9.30.09 Branding for Nonprofits: How to Distinguish Your Organization & Reach Donors in a Down Economy
10.6.09 WEBINAR: Wake Up Your Brand! How to Distinguish Your Organization and Reach Donors in a Down Economy
10.20.09 Marketing Your Fundraising Event
10.21.09 It Just Starts With Your Logo: How to Effectively Brand Your Business to Gain a Competitive Advantage
11.12.09 Websites that Work: How to Distinguish Your Organization and Reach Donors in a Down Economy
1.4.10 How Branding Can Help Your Fundraising Efforts
For full descriptions, see below.
Why Red Rooster Group?
Our unique vision is to empower the nonprofit sector. This commitment is what drives us to help organizations thrive in their marketing and fundraising.
Continue reading