Get the most from your marketing budget by measuring, then refining your outreach campaigns.
Continue readingMeasure Results to Maximize Success of Marketing Campaigns
How Do You Get Staff Buy-in for Your New Brand?
Building a brand is a team effort. Do you know how to get your team motivated to keep your brand vital?
Continue readingHow to Build a Better Survey
The value of survey results depends on how well you select respondents and how you phrase questions.
Continue readingWhy Your Nonprofit Should Conduct Surveys
Want to find out how well your marketing is reaching its target? A survey may give you the information you need … and more.
Continue readingGreat Photos Don’t Just Happen: They’re Planned
If you want eye-catching photos for your website, annual report, or newsletter, decide on the details before you shoot.
Continue readingWho Needs to Hear Your Nonprofit’s Message?
Look beyond your usual circles when targeting audiences for your nonprofit’s messages. You may be overlooking people who can make an important contribution to your nonprofit’s success.
Continue readingNonprofit Goals Determine Marketing Strategy
In your rush to hit “send” on your nonprofit’s e-newsletter, don’t forget why you send it out in the first place. Marketing outreach should further your nonprofit’s goals, not end up in Junk mail.
Continue readingHow a Competitive Review Can Give Your Nonprofit an Edge
Does your organization stand out from the competition or blend in? Conducting a Competitive Review can keep your organization relevant, visually engaging, and help maintain its long-term sustainability.
Continue readingDo Nonprofits Really Need a Brand?
Branding isn’t just for businesses. Nonprofits need to build brands, too, as successful ones already know.
Continue reading7 Must-Haves for Effective Logo Design
Is your nonprofit’s logo doing its job? In order to attract attention, endure, and convey the essence of your organization’s mission, your logo design needs to meet objective criteria.
Continue readingHow to Conduct a Brand Workshop for Your Nonprofit
What can the staff of your nonprofit say about its brand? Quite a lot! They can help uncover the big ideas to guide the future of the organization.
Continue readingThe 4 Ps That Build Nonprofit Brand Equity
Make sure your nonprofit gets noticed. Nurture your brand!
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