Overcoming the Odds Fundraising Event Invitation Design

CLIENT: Student Advocacy

Student Advocacy’s annual Overcoming the Odds Award Gala Dinner celebrates students who have faced serious challenges in their life including physical and mental issues, sexual abuse, and other hardships. The low cost 2-color invitation package and journal is economical to print.

15th Annual OTO Journal

Links

Red Rooster Group is a New York based graphic design firm that creates effective brands, websites and marketing campaigns for nonprofits to increase their visibility, fundraising and communications effectiveness. Contact us at info@redroostergroup.com.

Books Teach Map Skills to Young Students

Red Rooster Group designed a series of 3 books to teach map skills to young kids. The books feature a girl named Julie who is looking for her dog Max as he wanders through the neighborhood. As Julie searches for Max, readers are presented with floor plans, maps and navigational concepts that grow increasingly more complex as they progress through the books.

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Updated Brand Unifies Social Service Organization with 3 Locations


Grafton Featured Image

CLIENT: Grafton

Providing services for people with a range of mental disabilities including autism, Grafton School was perceived as the last resource for help. With three locations in Virginia, the organization was calling out to be rebranded as a regional powerhouse in behavioral healthcare. Red Rooster Group repositioned Grafton as a centralized source for hope in the Mid-Atlantic region. We updated an old tagline and introduced a new visual look.

Brand Architecture

Our research uncovered that one of Grafton’s strengths, the specialized expertise and dedication of its staff, was not being conveyed. We shortened the official name of Grafton School to Grafton and established a brand hierarchy to unify the organization’s four locations under one brand name.

Grafton Logo

Grafton Logos

 

Brand Manual

We created a brand manual to explain the brand – what the organization stands for — and specifies colors, typefaces, graphics  and guidelines for the brand. This has allowed the client manage their own brand effectively.

Grafton Brand Manual

Website

After a strategic assessment of competitors and the users, we redesigned the website around the needs of the users. The redesign has been receiving rave reviews. grafton.org

Grafton Website

Newsletter

Grafton’s internal newsletter to its 700 employees at their three locations keeps employees informed and generates enthusiasm for the organization.

Grafton Newsletter

Display

A flexible system of interchangeable panels helps make their display adaptable for fairs, attracting potential students and employees.


Website for Nonprofit Educational Advocacy Organization Helps Promote Services

CLIENT: Student Advocacy

This cost-effective website for Student Advocacy, promotes the nonprofit organization’s work in helping students get the educational services they need. The site features information about their programs, student stories, awards dinner and publications.

The site was created in WordPress, a content management system that allows the agency to update information on their own. Red Rooster Group handled the complete branding, site architecture, content, design and programming.

> StudentAdvocacy.net

Other Student Advocacy Projects

Red Rooster Group has been working with Student Advocacy for since 2005 to build their brand, promote their events and create awareness.

Links

Red Rooster Group is a New York based graphic design firm that creates effective brands, websites and marketing campaigns for nonprofits and businesses to increase visibility and awareness and improve fundraising and advocacy effectiveness. Contact us at info@redroostergroup.com.