Is your email newsletter putting your readers to sleep with unwanted information, extraneous clutter, and a general failure to connect? An email newsletter is a great way to keep up with donors, members, participants and others, but only if you do it right. Here are some tips for getting your newsletter read.
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This social service agency was looking for an update on their brand. After an assessment of all their marketing materials and a review of similar organizations in the surrounding counties, we created new language to describe agency, a new logo, a brand presentation, and a new website.
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To help this social service organization engage a younger audience, and encourage volunteerism, we designed a magazine that was two magazines in one.
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ConsumerReports.org is known as the unbiased source of product information for millions of consumers. When it came time to increase the response rate on their subscription renewal emails, they turned to Red Rooster Group. We delivered with 3 different concepts that broke out of the bounds of the their typical subscription offers based on price alone.
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ConsumerReports.org is known as the unbiased source of product information for millions of consumers. When it came time to increase the response rate on their subscription renewal emails, they turned to Red Rooster Group. We delivered with 3 different concepts that broke out of the bounds of the their typical subscription offers based on price alone.
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To be effective in raising funds for your organization, it’s important to have a solid case for your donors to support your cause. So when Pratham USA, the largest literacy organization in India, needed help in defining their message, Red Rooster Group came to the rescue.
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When the largest literacy organization in India needed help appealing to donors, they turned to Red Rooster Group. We undertook a complete brand development process to help the organization revitalize their message and appeal. This resulted in a new website, and marketing and fundraising materials to help Pratham increase donations.
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Veterans are returning home in droves from Iraq and Afghanistan, some with severe disabilities. To help them regain hope, the nonprofit organization The Heroes Project, is committed to bringing veterans to the 7 highest summits in the world. A documentary of the climbs will be distributed to veterans hospitals to show veterans who have missing limbs that there is hope.
We designed a new interface for this website to dramatically showcase the organization’s message and raise funds for the climbs. The design takes into account best practices for nonprofit website design by making a strong case for supporting the climbs. The homepage focuses on the sense of accomplishment and hope that the extreme climbs bring, while icons of the 7 summits lay out the plan for the next several years. The homepage design also solicits support for a specific wounded warrior and features a moving video for emotional appeal.
The site is currently being updated with the new design.
> See the website: http://theheroesproject.org
We also created a fundraising presentation for the organization to solicit sponsorships for the climbs.
See more about the sponsorship presentation.
Red Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, sales, and communications effectiveness. Contact us.
While the annual report designs for this nonprofit educational advocacy organization have historically taken a more passive role in fundraising, this year, our goal was use the publication to raise money in a more pro-active way.
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These examples of brand architecture show different ways of creating brand family to unify divisions or programs for nonprofit organizations.
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Project InCiTE teaches a cohort of youth professionals to become part of the next generation of innovative Jewish educators. 20 fellows were awarded grants for innovative projects. Interesting findings emerged from the process and we designed these reports to share the lessons with other educators.
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This newsletter design for the nonprofit Incarnation Center features news from all operating units including their camp, nature center and retreat center. The newsletter presents a clean, flexible format for news and events using the camp’s rustic look.
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