There are many reasons that you nonprofit’s name might need to change. This article describes 15 possible reasons.
Continue readingTime for Your Nonprofit to Change Its Name?
How to Assess Your Nonprofit’s Brand
This Brand Evaluator tool can help you conduct a comprehensive assessment of how well your organization is communicating in all areas. Download the tool and the presentation for a limited time.
Continue readingReligious Nonprofits Are Rebranding to Attract Wider Audiences
As nonprofits continue to reconsider their strategies in the face of difficult economic conditions, many organizations are changing their names and rebranding to remove religious connotations, allowing them to appeal to a broader audience.
Continue readingTime to Develop New Donor-Friendly Messaging?
Developing effective messaging for your nonprofit is essential in helping donors understand your organization’s importance and its impact on society. But the understanding has to start within your organization, including educating everyone involved in communicating your message to speak the same language and articulate the organization’s value in the same way.
Continue readingPromotional Campaign for Student Advocacy’s Overcoming the Odds Awards Dinner 2011
To promote this inspirational fundriasing event, we created a save the date postcard, invitation package, website graphics, as well as the ad journal
Continue readingTypes of Nonprofit Names
There are many reasons that your organization’s name may no longer be relevant: You are offering more services than your name indicates, or reaching a wider geographic area, uses outdated nomenclature, or you have just merged with another entity. This article, published in B2C Marketing Insider, gives an overview of types of nonprofit names.
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Ask the Expert: Board Communication
Administrators tell me all the time that communication with the board is essential. In practical terms, what does “good” communication or “constant” communication mean to you? How do you achieve that? How do you know when you’ve achieved “good” communication?
Continue readingNonprofit Social Media Case Studies
There’s a lot of buzz about social media, but are small and medium sized nonprofits actually making money through social media? We scoured the web for examples and organized them into one document for easy access. You’ll find case studies of nonprofits using social media as well as for fundaising events and resources on corporate philanthrophic programs. We start the document with articles that explore strategic issues of using social media for nonprofits.
Download your free copy of the PDF by clicking the document.
Red Rooster Group is a New York based graphic design firm that creates effective brands, websites and marketing campaigns for nonprofits to increase their visibility, fundraising and communications effectiveness. Contact us at info@redroostergroup.com.
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Website Content Management System (CMS) Comparison White Paper
Creating a website with a Content Management Systems allow you to update the information on your site without knowledge of programming. But how do you know which content management system to use? This white paper from idealware helps you compare the pros and cons of 4 major systems: WordPress, Drupal, Joomla and Plone.
Click on the image to view or download the PDF (4.1 MB).
Nonprofit Marketing Dashboard: Key Metrics to Monitor
Wondering how to track your marketing? Here is a list of metrics to consider following. What you choose to monitor depends upon what you are looking to accomplish and where you are with your marketing.
Continue readingMeasuring New Criteria for Nonprofit Effectiveness
How do you measure the effectiveness of a nonprofit organization? In my post, Attributes of a Successful Nonprofit, I argue that low spending on overhead is not the way to measure the worthiness of a nonprofit, and suggest new criteria for donors to use in evaluating a nonprofit organization. A reader asks: “How would you objectively measure attributes like “lifecycle preparedness” and “organizational authority,” as just two of your 12 criteria?“
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