Is your nonprofit’s logo doing its job? In order to attract attention, endure, and convey the essence of your organization’s mission, your logo design needs to meet objective criteria.
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How to Conduct a Brand Workshop for Your Nonprofit
What can the staff of your nonprofit say about its brand? Quite a lot! They can help uncover the big ideas to guide the future of the organization.
Continue readingBuilding a Case for Support
Help donors easily see why your nonprofit is worthy of support. Make a Case for Support, Pratham USA.
Continue readingWhere Will the Money Come From?
Your nonprofit wants to ratchet up its brand visibility but who do you ask for the money?
Continue reading12 Must-haves for an RFP
Don’t leave people guessing. How you ask for outside help makes all the difference in the quality of responses you get.
Continue readingWhat’s the Difference? For-profit vs. Nonprofit Branding
So you’ve decided to hire outside help. Does it matter if the consultant you hire has experience with nonprofits? Yes, it does!
Continue readingVideo of Workshop Explains How to Evaluate Your Nonprofit’s Brand
This engaging video explains how nonprofit organizations can get a grip on all the marketing they do and channel it in a productive manner. The video is a presentation of conducted at Baruch College’s School of Public Affairs on October 6, 2011, discussing a Brand Evaluation tool developed by Red Rooster Group.
Continue readingThe Many Ways to Unify Your Nonprofit’s Brand
These examples of brand architecture show different ways of creating brand family to unify divisions or programs for nonprofit organizations.
Continue readingUnique Low-Cost Folding Brochure Shows All Info From Front Panel
The unique folds on this brochure for a Jewish educational nonprofit organization allows the user to see all the panels from one side of the paper.
Continue readingIn-Depth Planning Can Help a Nonprofit Group Settle on a Distinctive Name
Changing a charity’s name can give it a new opportunity to catch the attention of potential supporters. Following are some suggestions for making a smooth transition, from experts who have participated in changing nonprofits’ names.
Continue readingDeveloping a New Name for Your Nonprofit
If your organization is considering changing its name, there’s a lot to consider. A new name can provide a renewed sense of vigor for the organization, but it can also be a frustrating process if not handled correctly. This article describes considerations to take into account in order to have successful outcomes.
Continue readingTo Mimic Another Nonprofit’s Name?
Doctors Without Borders is a successful name. But what about other organizations that copy the name like Lawyers Without Borders or Engineers Without Borders? Is that a smart strategy? This article provides an answer.
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