Conceptual themes help promote organization’s vision.
Continue readingDonor Brochure Showcases Organization’s Innovation
In-Depth Planning Can Help a Nonprofit Group Settle on a Distinctive Name
Changing a charity’s name can give it a new opportunity to catch the attention of potential supporters. Following are some suggestions for making a smooth transition, from experts who have participated in changing nonprofits’ names.
Continue readingA New Name Can Give a Charity a Louder and Clearer Voice
Red Rooster Group Principal, Howard Adam Levy, is quoted extensively in this article on nonprofit naming by Heather Joslyn in the Chronicle of Philanthropy on October 16, 2011.
Continue readingDeveloping a New Name for Your Nonprofit
If your organization is considering changing its name, there’s a lot to consider. A new name can provide a renewed sense of vigor for the organization, but it can also be a frustrating process if not handled correctly. This article describes considerations to take into account in order to have successful outcomes.
Continue readingTo Mimic Another Nonprofit’s Name?
Doctors Without Borders is a successful name. But what about other organizations that copy the name like Lawyers Without Borders or Engineers Without Borders? Is that a smart strategy? This article provides an answer.
Continue readingTime for Your Nonprofit to Change Its Name?
There are many reasons that you nonprofit’s name might need to change. This article describes 15 possible reasons.
Continue readingHow to Assess Your Nonprofit’s Brand
This Brand Evaluator tool can help you conduct a comprehensive assessment of how well your organization is communicating in all areas. Download the tool and the presentation for a limited time.
Continue readingRed Rooster Group is #1 in Search Engine Results
Branding agency Red Rooster Group, which specializes in marketing and design for nonprofits and businesses has achieved #1 rankings in search engines.
Continue readingIt’s Nice to Have Raving Fans
“I just wanted to write and say THANKS SO MUCH to you and all of your staff for a very successful “beginning” in our branding and marketing efforts this year. Our first-ever High Holy Day services were a HUGE success, and I wanted you to see how your efforts manifested themselves in our services.”
Continue readingBrochure Gives Animal Appeal to Website Development Firm
This marketing case study shows how effective brochure design helped a website design company promote itself.
Continue readingTransparent Fold-Out Provides Modular Format for a Contractor
CLIENT: Lang Construction
To help a high-end contractor present his work, we created this brochure as a series of project cards housed within a translucent folder that serve as a mini portfolio. The overlapping panels suggest the sophistication and quality of the workmanship, while the individual cards comprise a portfolio that can be customized based on each client’s needs.
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Red Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, sales, and communications effectiveness. Contact us at info@redroostergroup.com.
The Powers of Scale Can Change Your Perspective
Need a change in perspective? Sometimes it helps to step back from your daily life to get perspective, and then to zoom in again. Red Rooster Group designer Susannah Hainley describes how the acclaimed mini film, “The Power of Ten” changed her perspective. Watch the movie to delve into skin cells and then scale up to the galaxy — be prepared to be amazed.
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