How does your agency remain relevant to a new generation? Recently, we had the opportunity to work with one of the 157 local Jewish Federations on helping them transition their brand to address the changing needs of their community. This case study describes the process we followed and lessons gleaned.
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Redesigned Website for Largest Educational Organization in India
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A new environment event attracts sponsors through effective design.
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Three logos designed by Red Rooster Group were selected for inclusion in the book Logo Lounge Volume 7, featuring the best logo designs of the year. See the logos.
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As nonprofits continue to reconsider their strategies in the face of difficult economic conditions, many organizations are changing their names and rebranding to remove religious connotations, allowing them to appeal to a broader audience.
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A $6 million nonprofit loses all its funding overnight. What should it do? Red Rooster Group provides our recommendations.
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Targeted advertising such as Groupon, allows advertisers to reach people at the moment of sale. And people are welcoming the opportunity to be targeted.
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This website for a special needs school helps promote the school for recruitment and fundraising purposes. The website development was part of name change and overall brand strategy which resulted in a new logo, look and messages. Created in WordPress, the site can be updated by school staff on their own without knowledge of programming. The site features a calendar of events, photo gallery and blog.
The new logo is professional as well as a little playful while emphasizing learning. The open book in the form of a bridge reinforces the name.
The school’s brochure explains their unique approach to helping kids. The audience for the brochure are the special needs departments at schools aimed towards getting referrals.
The newsletter conveys the hands-on approach of the school and features student activities, community involvement, and an integrated approach to learning.
The invitation to a fun evening connects the visual theme as a recognizable look for the school by using handwritten typefaces and reinforcing the brand.
Red Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, fundraising, and communications effectiveness. Contact us at info@redroostergroup.com.
Kirby Ferguson, a New York based writer, producer, director and editor gave a lecture today at this month’s Creative Mornings on his 4-part documentary (3/4 complete) “Everything is a Remix” about how the appropriation of content has been and always will be at the center of all human creativity.
Ferguson said that, with this documentary, he hopes to destroy some lasting myths in today’s culture about what creativity is, and how it should be revered and/or protected. Among these are the myth of the “Lone Creator” (a genius-type who singularly creates an idea and/or work that is completely original) and “Ideas Are Property” (completely original ideas can be created and protected from being “stolen”).
Ferguson proposes that things are a bit more complicated. In both his lecture and his documentary, Ferguson outlined what he believes are the three critical steps in the evolution of creativity:
Making blatant copies of the work one admires.
Example: Of the 13 songs in Bob Dylan’s first album, 11 were covers; Hunter S. Thompson started out by typing out complete novels like “The Great Gatsby” word-for word “just to get the feel of writing a great novel.”
Variations are made on existing work to create new work.
Example: Thomas Edison’s lightbulb was not technically the first-ever electric bulb. The changes he made to existing models, however, produced the first commercially viable bulb.
Existing works are combined in an unprecedented way.
Example: The printing press used materials and processes that had been around for hundreds, even thousands of years—paper, ink, type, the screw press (traditionally used for pressing foodstuffs)—and created a new method of producing printed works.
Find out more about these steps by watching the third installent of Ferguson’s documentary (and the others) here:
Everything is a Remix Part 3 on Vimeo.
You can also watch all of the installments on Ferguson’s site:
everythingisaremix.info
Next month at Creative Mornings New York: Jamer Hunt, September 23, 2011
Susannah Hainley is a graphic designer for Red Rooster Group, a New York based graphic design firm that creates effective brands, websites and marketing campaigns for nonprofits to increase their visibility, fundraising and communications effectiveness. Contact us at info@redroostergroup.com.
When you have more than 700 acres of the great outdoors and spectacular sports and activities, you want to flaunt it. This brochure opens up into a huge poster showing a map of the camp surrounded by photos of the different activities. The package included a registration form and reply envelope. The brochure was mailed out and distributed at camp fairs and was received very positively by both prospective campers and their parents. Camp registration is now full and has a waiting list for some of the sessions.
Red Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, fundraising, and communications effectiveness. Contact us at info@redroostergroup.com.
The effectiveness of your nonprofit organization in accomplishing its mission and in raising money depends upon the strength of its brand — what people perceive about your organization. And much of what people perceive, especially donors, is based on how well you are communicating with them. So it pays to know how well you are doing in all areas of your marketing, communications, and fundraising. This 3-hour hands-on workshop will give you the tools for thoroughly evaluating your organization’s brand.
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Wondering what kinds of marketing challenges small and medium-sized nonprofit organizations are grappling with? The applications submitted by a wide range of nonprofit organizations as part of Red Rooster Group’s Free Brand Review Competition show nonprofits struggling to improve their branding and fundraising in different areas.
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