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  • Home
  • About
    • Our Team
    • Clients / Expertise
    • Results
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    • Public Speaking
    • Howard Adam Levy
  • Services
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    • Marketing
    • Behavioral Science
  • Case Studies
  • Bridging the Divide
    • Resources for Healing the Divide
    • Organizations Healing the Divide
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Blog

Fiscul Corp. Logo

February 12, 2009

Logo for a financial firm.

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 Secrets of a Successful Marketing Campaign

Secrets of a Successful Marketing Campaign

January 4, 2009

Red Rooster Group shares how their targeted direct mail campaign to Jewish Community Centers is achieving impressive results. As the Principal of Red Rooster Group, I am committed to growing our [...]

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Nonprofit Naming Considerations

January 2, 2009

The name of your organization can say a lot about who you are, what you do, your values and your audience. While a great name won't guarantee a steady of stream of funds, it can help distinguish [...]

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BRANDING: The Allure of Logos

January 1, 2009

The logo is caught in a strange land, somewhere between the mark of a proud craftsman, and our post-modern notion of the brand as the fulfillment of a promise. Like a poem, that can encapsulate [...]

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TRENDS: Free Technology Provides Lessons in Cultural Competency

December 28, 2008

In the recent issue of Good magazine, Iqbal Quadir, the founder of Grameenphone, and Nicholas Negroponte, the founder of One Laptop per Child, debate the merits of these specific technologies in [...]

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IDEAS: Reaching Beyond Your Base

December 26, 2008

This reader comment on a New York Times article about electric cars caught my attention: “Just get NASCAR to change its rules to only allow electric powered cars to race and see how quickly the [...]

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FUNDRAISING: Lessons from a Charity

December 26, 2008

Amidst all the recent financial gloom and doom, I thought it’s worthwhile to report a blip of good news on the fundraising front and relate the lessons that can be learned from it. The New [...]

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FUNDRAISING: Lift the Limits on Low Overhead Ratios

December 25, 2008

This entry is in response to an op ed piece by Nicholas D. Kristof in the New York Times on December 24, 2008: The Sin in Doing Good Deeds. Easing our insistence on low overhead ratios for [...]

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EARNED INCOME: Encourage Triple Bottom Line for Nonprofits

December 25, 2008

This entry is in response to an op ed piece by Nicholas D. Kristof in The New York Times on December 24, 2008: The Sin in Doing Good Deeds A new concept in business is the Triple Bottom Line: [...]

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 BEST PRACTICES: Habits of High Impact Nonprofits

BEST PRACTICES: Habits of High Impact Nonprofits

December 25, 2008

In their book, Forces for Good: The Six Practices of High-Impact Nonprofits, Leslie R. Crutchfield and Heather MacLeod Grant describe the key practices they uncovered in studying a cross section [...]

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TRENDS: The Growing Senior Sector

December 24, 2008

The population is aging at a rate faster than anyone had anticipated. In less than three decades from now, the number of people globally under the ages of five years and those above the age of 65 [...]

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TRENDS: Measuring Program Evaluation

December 23, 2008

Lessons in Measuring the Success of Drug Rehabilitation Programs The trend toward accountability in the nonprofit sector and the resulting need for performance evaluation is a problem facing the [...]

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