Brochure Gives Educational Firm Competitive Edge

CLIENT: HigherSchool Instructional Services

When HigherSchool Instructional Services needed help in breaking into the New York private market for providing supplemental educational services, they turned to Red Rooster Group.

Brochure & Inserts

We developed a suite of new marketing materials including a brochure and matching presentation format that positions the firm in a strong way against formidable competitors in the New York City school market.

To present HigherSchool as better able to address the needs of that market, we created a brochure that shows an understanding of schools’ concerns and how HigherSchool can help. The headline creates an enticing offer to the schools to learn about how HigherSchool uses their expertise to achieve results for each school. The unique design helps reinforce the message in a memorable way.  The client thought this approach was so effective that they asked us to adapt it for a national audience. The package also included inserts that show improvements in student achievement as a result of HigherSchool’s services.

Red Rooster Group IconRed Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, fundraising, and communications effectiveness. Contact us about your project.

Donor Brochure Raises Funds for Parkinson’s Disease

To spread awareness and raise money for the National Parkinson Foundation, we created this rollout brochure to have a dramatic impact. The cover makes a bold statement and subsequent panels unroll to reveal a message about the depth of the problem and an appeal for support. The inside of the brochure describes the resources provided by the organization to help people who have Parkinson’s Disease.

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Transparent Fold-Out Provides Modular Format for a Contractor

CLIENT: Lang Construction

To help a high-end contractor present his work, we created this brochure as a series of project cards housed within a translucent folder that serve as a mini portfolio. The overlapping panels suggest the sophistication and quality of the workmanship, while the individual cards comprise a portfolio that can be customized based on each client’s needs.

Links

Red Rooster Group IconRed Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, sales, and communications effectiveness. Contact us at info@redroostergroup.com.

Fold Out Brochure Format Entices Prospective Campers

CLIENT: Incarnation Camp

When you have more than 700 acres of the great outdoors and spectacular sports and activities, you want to flaunt it. This brochure opens up into a huge poster showing a map of the camp surrounded by photos of the different activities. The package included a registration form and reply envelope. The brochure was mailed out and distributed at camp fairs and was received very positively by both prospective campers and their parents. Camp registration is now full and has a waiting list for some of the sessions.

Camp Brochure Folded

Water Sports

Drama & Crafts

Field & Indoor Sports

Trips

Links

Red Rooster Group IconRed Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, fundraising, and communications effectiveness. Contact us at info@redroostergroup.com.

Brochure Design Promotes Seedco’s Policy Report

CLIENT: Seedco Financial

As a national organization involved in Workforce Development and loans for small businesses, Seedco understands first-hand how the recession is taking a toll on small businesses. With federal money appropriated to bail out businesses that were too big to fail, Seedco felt that the small businesses sector, which creates most of the jobs in the county, were given short shrift.

To bring national attention to the needs of small business owners, they produced a policy report showing the impact felt by small businesses as well as recommendations for policy-makers. To help educate legislators and policy-makers, they decided to convene a summit on the issue and tasked Red Rooster Group with promoting it.

Brochure

We designed a six page brochure that summarized the report. Titled, Crisis on Main Street: Recommendations for Small Business Recovery, the report from the Seedco Policy Center analyzes the impact of the recession’s credit crunch on small business and provides recommendations for a recovery of the small business capital market.

The brochure includes an overview of the financial situation, charts showing the shrinking availability of small business capital and case studies of 3 small businesses. Overall, the quick read presents the need for action and spells out the recommended actions to make it easy for busy lawmakers to absorb.

Crisis on Main Street Brochure

Ads

We created a series of web graphics and ads to promote the event online. The ads tie into the overall brand look established for the event, using the colors and Crisis on Main Street photo.

Crisis on Main Street Ads

Email

We created an email invitation that described the event in enough detail to help recipients decide to register. Many did and Seedco conducted a successful event that put their recommendations in front of the right decision-makers.

Crisis on Main Street Email

“We cannot say enough about the incredible work produced by Howard Levy and the Red Rooster Group! From the professional services, to the thoughtful approach to design work, and creative concepts, the Red Rooster Group has helped us translate our big thinking into eye catching designs relevant for the populations we serve. At this risk of gushing– we just could not do our work without them. We consider the Red Rooster Group to be a valuable partner in our efforts to help low-income individuals become financially self-sufficient.”

—Linda Rodriguez, Senior Manager for Program Dev. & Technical Assistance

Other Seedco Projects

We have worked with Seedco on numerous projects over the years, including branding and program promotion, event marketing, and publications.

Links

Red Rooster Group IconRed Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, fundraising, and communications effectiveness. Contact us at info@redroostergroup.com.

Brochure Promotes Membership in Statewide Association

CLIENT: New Jersey Center for Non-Profits

This membership brochure presents the Center’s membership benefits in a clear and compelling way. We organized the information around three main areas: Savings, Expertise, and Advocacy. After conducting a review of their current marketing materials, we consolidated all the information into a single membership brochure based on the following recommendations:

  1. Strengthening the logo to have a more dynamic look that positions the Center as the hub of the nonprofit sector in New Jersey.
  2. Organize the association’s membership benefits into 3 main categories so they could be more clearly understood.
  3. Use testimonials from members to instill credibility and convey the value of membership.
  4. Use photos demonstrating the programs and services to make them more tangible for potential members.
  5. Redesign the 3 page membership application to be 2 pages and make it more user friendly.

The new membership brochure and application creates a compelling package for potential members that clearly explains the benefits and ties in with the organization’s overall mission and look.

Left: Testimonials by other members establish credibility.

Center: Membership benefits are organized into 3 main categories to make them easier to comprehend.

Right: The Center’s updated logo conveys the Center galvanizing the nonprofit sector with positive energy.

Red Rooster Group’s Relationship with the Center for Non-Profits

Red Rooster Group is a partner with the New Jersey Center for Non-Profits, supporting their efforts and offering discounts to its members and conducting a Free Brand Review Competition for its members.

Center for Non-Profits Conference PostcardsSee the Postcards we created to promote their conference.

 

Center for Non-Profits Logo

Find out more about our partnership with the Center for Non-Profits.

 

 

Brand Review CompetitionApply for the Free Brand Review Competition run through the Center.

 

WinnersSee the Winners of the Free Brand Review Competition for September.

 

Whats Your Problem?

Read about marketing challenges faced by small and medium nonprofits.

 

Links

Red Rooster Group IconRed Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, fundraising, and communications effectiveness. Contact us at info@redroostergroup.com.

Direct Mail Brochures Promote New Clean Air Technology

CLIENT: King Freeze Mechanical

Did you know that UV light kills bacteria in the air? Designed to be located inside your air ducts, Air Probe Sanitizer destroys harmful bacteria before it gets into your room. To market this innovative device, we developed two brochures – one for consumers, focusing on the safety to the family (cover shown), and one brochure to businesses which emphasized the productivity gains from clean air versus those lost to airborne diseases.

Air Probe Business Direct Mail Brochure

Air Probe Business Detail

Links

Red Rooster Group IconRed Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, sales, and communications effectiveness. Contact us at info@redroostergroup.com.

Brochure Explains Benefits of Membership in Professional Association

CLIENT: Governance Matters

Governance Matters, an organization dedicated to improving nonprofit board governance, had just ushered in their new name. Yet, they needed to establish an overall brand presence. Red Rooster Group did this by clarifying their message and developing compelling marketing materials to attract new members and educate current members about programs. Playing on the name of the organization, we created a brochure around the theme of Governance Matters to Us and collected testimonials from members on how they have benefited from membership.

Governance Matters

 

See the full Governance Matters case study.

 

Links

Red Rooster Group IconRed Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, fundraising, and communications effectiveness. Contact us at info@redroostergroup.com.

Fundraising Brochure Helps Social Service Agency Tell Its Story

CLIENT: Jewish Federation of Greater Middlesex County, NJ

We helped a local Jewish Federation transition their organization to address the changing needs of their community, update their mission, and develop new fundraising messages and communication tools.

Brochure

How do you help tell a cohesive story for an organization that works in so many areas? We created a compelling fundraising theme, brochure and materials to promote this Jewish Federation. With the headline, “Why should I support the Jewish Federation?,” the inside panel of the brochure answered with, “For the good you can see around every corner.” This was used as the overall fundraising theme to show the impact that the Federation has in many areas around the county. The inside of the brochure presents a virtual walk through the community, visually showing all the ways in which the Federation was supporting the institutions that people rely on.

Federation Headline

 

 

Ad

The ad presented the concept in one panel – a visual reminder of all the institutions that the Federation supports and a powerful appeal for support.

jewish Federation Ad

Presentation

We then created a presentation that allows the organization to delve into the story at a more personal level, exploring the impact based on the values and institutions that donors could identify with.

Jewish Federation Presentation

Brand Manual

While the national organization, the Jewish Federations of North America, had developed a new logo, we adapted it for local use. To help the staff implement the brand successfully, we adapted the national Federation’s brand manual. The manual contains all the messaging elements, shows all the versions of the logos – with and without the tagline, in color and grayscale, and in print and web formats — along with guidelines for logo usage, typefaces, colors, stationery items and other marketing materials.

Jewish Federation Brand Manual

Email Newsletter Templates

To help the Federation’s recipients quickly identify emails, we created a consistent system for the email templates, with headers for a general, news, and events emails.

Newsletter Headers

Related Stories

FED Case Study

 

See how we did it.

FED Full Case Study

 

Read the full case study and get the inside scoop.

FED Lessons

 

Read “Lessons from Branding a Jewish Agency”

Links

Red Rooster Group IconRed Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, fundraising, and communications effectiveness. Contact us at info@redroostergroup.com.