Gallery – Page 4 – Red Rooster Group

Westbridge Academy Logo

Logo for a nonprofit special needs school. See the full case study.

StratX Logo

Global consulting company receives a new logo that emphasizes the human dimension and the energy of the organization. See the full case study.

logo design

Pull Out Fundraising Event Invitation Engages Audience

We developed this interactive gala invite for a nonprofit educational organization that helped to attract a crowd and introduce the organization’s new name and tagline. Read more.

fundraising invitation design

Brochure Design Promotes Seedco’s Policy Report

CLIENT: Seedco Financial

As a national organization involved in Workforce Development and loans for small businesses, Seedco understands first-hand how the recession is taking a toll on small businesses. With federal money appropriated to bail out businesses that were too big to fail, Seedco felt that the small businesses sector, which creates most of the jobs in the county, were given short shrift.

To bring national attention to the needs of small business owners, they produced a policy report showing the impact felt by small businesses as well as recommendations for policy-makers. To help educate legislators and policy-makers, they decided to convene a summit on the issue and tasked Red Rooster Group with promoting it.

Brochure

We designed a six page brochure that summarized the report. Titled, Crisis on Main Street: Recommendations for Small Business Recovery, the report from the Seedco Policy Center analyzes the impact of the recession’s credit crunch on small business and provides recommendations for a recovery of the small business capital market.

The brochure includes an overview of the financial situation, charts showing the shrinking availability of small business capital and case studies of 3 small businesses. Overall, the quick read presents the need for action and spells out the recommended actions to make it easy for busy lawmakers to absorb.

Ads

We created a series of web graphics and ads to promote the event online. The ads tie into the overall brand look established for the event, using the colors and Crisis on Main Street photo.

Email

We created an email invitation that described the event in enough detail to help recipients decide to register. Many did and Seedco conducted a successful event that put their recommendations in front of the right decision-makers.

“We cannot say enough about the incredible work produced by Howard Levy and the Red Rooster Group! From the professional services, to the thoughtful approach to design work, and creative concepts, the Red Rooster Group has helped us translate our big thinking into eye catching designs relevant for the populations we serve. At this risk of gushing– we just could not do our work without them. We consider the Red Rooster Group to be a valuable partner in our efforts to help low-income individuals become financially self-sufficient.”

—Linda Rodriguez, Senior Manager for Program Dev. & Technical Assistance

Other Seedco Projects

We have worked with Seedco on numerous projects over the years, including branding and program promotion, event marketing, and publications.

Links

Red Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, fundraising, and communications effectiveness. Contact us at info@redroostergroup.com.

nonprofit brochure design

Brochure Promotes Membership in Statewide Association

CLIENT: New Jersey Center for Non-Profits

This membership brochure presents the Center’s membership benefits in a clear and compelling way. We organized the information around three main areas: Savings, Expertise, and Advocacy. After conducting a review of their current marketing materials, we consolidated all the information into a single membership brochure based on the following recommendations:

Strengthening the logo to have a more dynamic look that positions the Center as the hub of the nonprofit sector in New Jersey.
Organize the association’s membership benefits into 3 main categories so they could be more clearly understood.
Use testimonials from members to instill credibility and convey the value of membership.
Use photos demonstrating the programs and services to make them more tangible for potential members.
Redesign the 3 page membership application to be 2 pages and make it more user friendly.

The new membership brochure and application creates a compelling package for potential members that clearly explains the benefits and ties in with the organization’s overall mission and look.

Left: Testimonials by other members establish credibility.

Center: Membership benefits are organized into 3 main categories to make them easier to comprehend.

Right: The Center’s updated logo conveys the Center galvanizing the nonprofit sector with positive energy.

Read more about how we helped focus their membership appeal.

Red Rooster Group’s Relationship with the Center for Non-Profits

Red Rooster Group is a partner with the New Jersey Center for Non-Profits, supporting their efforts and offering discounts to its members and conducting a Free Brand Review Competition for its members.

See the Postcards we created to promote their conference.

Find out more about our partnership with the Center for Non-Profits.

Apply for the Free Brand Review Competition run through the Center.

See the Winners of the Free Brand Review Competition for September.

Read about marketing challenges faced by small and medium nonprofits.

Links

Red Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, fundraising, and communications effectiveness. Contact us at info@redroostergroup.com.

nonprofit association membership brochure design

Direct Mail Brochures Promote New Clean Air Technology

CLIENT: King Freeze Mechanical

Did you know that UV light kills bacteria in the air? Designed to be located inside your air ducts, Air Probe Sanitizer destroys harmful bacteria before it gets into your room. To market this innovative device, we developed two brochures – one for consumers, focusing on the safety to the family (cover shown), and one brochure to businesses which emphasized the productivity gains from clean air versus those lost to airborne diseases.

Links

Red Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, sales, and communications effectiveness. Contact us at info@redroostergroup.com.

brochure design consumer direct mail environmental product

Promotional Campaign for Student Advocacy’s Overcoming the Odds Awards Dinner 2011

To promote this inspirational fundriasing event, we created a save the date postcard, invitation package, website graphics, as well as the ad journal

Nonprofit Design nonprofit event promotion

Brochure Explains Benefits of Membership in Professional Association

CLIENT: Governance Matters

Governance Matters, an organization dedicated to improving nonprofit board governance, had just ushered in their new name. Yet, they needed to establish an overall brand presence. Red Rooster Group did this by clarifying their message and developing compelling marketing materials to attract new members and educate current members about programs. Playing on the name of the organization, we created a brochure around the theme of Governance Matters to Us and collected testimonials from members on how they have benefited from membership.

See the full Governance Matters case study.

Links

Red Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, fundraising, and communications effectiveness. Contact us at info@redroostergroup.com.

nonprofit membership brochure design

Fundraising Event Invitation Design Helps Reach Younger Audience

Fundraising event invitation for the Resource Foundation

charity event invitation design nonprofit fundraising event invitation Resource Foundation

Fundraising Brochure Helps Social Service Agency Tell Its Story

CLIENT: Jewish Federation of Greater Middlesex County, NJ

We helped a local Jewish Federation transition their organization to address the changing needs of their community, update their mission, and develop new fundraising messages and communication tools.

Brochure

How do you help tell a cohesive story for an organization that works in so many areas? We created a compelling fundraising theme, brochure and materials to promote this Jewish Federation. With the headline, “Why should I support the Jewish Federation?,” the inside panel of the brochure answered with, “For the good you can see around every corner.” This was used as the overall fundraising theme to show the impact that the Federation has in many areas around the county. The inside of the brochure presents a virtual walk through the community, visually showing all the ways in which the Federation was supporting the institutions that people rely on.

Ad

The ad presented the concept in one panel – a visual reminder of all the institutions that the Federation supports and a powerful appeal for support.

Presentation

We then created a presentation that allows the organization to delve into the story at a more personal level, exploring the impact based on the values and institutions that donors could identify with.

Brand Manual

While the national organization, the Jewish Federations of North America, had developed a new logo, we adapted it for local use. To help the staff implement the brand successfully, we adapted the national Federation’s brand manual. The manual contains all the messaging elements, shows all the versions of the logos – with and without the tagline, in color and grayscale, and in print and web formats — along with guidelines for logo usage, typefaces, colors, stationery items and other marketing materials.

Email Newsletter Templates

To help the Federation’s recipients quickly identify emails, we created a consistent system for the email templates, with headers for a general, news, and events emails.

Links

Red Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, fundraising, and communications effectiveness. Contact us at info@redroostergroup.com.

Nonprofit Design