In Part One of this series, Long Live Print: How Nonprofits Are Harnessing the Power of Publications, we looked at how different organizations were accomplishing their goals through print magazines and newsletters. In this article, we discuss some tips for creating an effective print publication.
Continue reading
When the Utah Association of Public Schools and the American School Foundation Alliance decided to produce the first major conference for educational foundations in the region, they needed name for the conference that would help it establish immediate credibility. We generated a list of names that were short enough to be catchy and memorable, and unique enough to have an available domain name. The recommended name, SummX is only 5 letters, and we were able to claim the domain name summx.org.
Continue reading
The National Association of Jewish Chaplains is the certifying entity for Jewish chaplains in the United States, overseeing education and providing support for these front line professionals working at the intersection of social work and religion. When this nonprofit membership organization approached us for help with their fundraising, we realized that the first step in communicating their brand effectively was to improve the legibility and impact of their logo.
The old logo was outdated and confusing. It was very difficult to read the type, and to discern what the graphic was. And the the logo did not reproduce well on a photocopier, a method used frequently by the organization.
The new logo strengthens the brand equity (recognition) of the medical symbol over Magen David star, while addressing a number of issues:
What is the difference between branding and fundraising? Red Rooster Group Principal, Howard Adam Levy, addresses this question and explains why nonprofits need a strong brand if they are to be successful in their fundraising efforts.
Continue reading
This engaging video explains how nonprofit organizations can get a grip on all the marketing they do and channel it in a productive manner. The video is a presentation of conducted at Baruch College’s School of Public Affairs on October 6, 2011, discussing a Brand Evaluation tool developed by Red Rooster Group.
Continue reading
These examples of brand architecture show different ways of creating brand family to unify divisions or programs for nonprofit organizations.
Continue reading
This Brand Evaluator tool can help you conduct a comprehensive assessment of how well your organization is communicating in all areas. Download the tool and the presentation for a limited time.
Continue reading
How does your agency remain relevant to a new generation? Recently, we had the opportunity to work with one of the 157 local Jewish Federations on helping them transition their brand to address the changing needs of their community. This case study describes the process we followed and lessons gleaned.
Continue reading
Three logos designed by Red Rooster Group were selected for inclusion in the book Logo Lounge Volume 7, featuring the best logo designs of the year. See the logos.
Continue reading
As nonprofits continue to reconsider their strategies in the face of difficult economic conditions, many organizations are changing their names and rebranding to remove religious connotations, allowing them to appeal to a broader audience.
Continue reading
Wondering what kinds of marketing challenges small and medium-sized nonprofit organizations are grappling with? The applications submitted by a wide range of nonprofit organizations as part of Red Rooster Group’s Free Brand Review Competition show nonprofits struggling to improve their branding and fundraising in different areas.
Continue reading
In today’s increasingly tech-mediated world it is absolutely essential that your company or organization have an effective and compelling website. Your website serves as the public face of your organization and in order to place your organization in the best light possible your site needs to be informational, aesthetically pleasing, and user-friendly.
Continue reading