Does your organization stand out from the competition or blend in? Conducting a Competitive Review can keep your organization relevant, visually engaging, and help maintain its long-term sustainability.
Continue readingDo Nonprofits Really Need a Brand?
Branding isn’t just for businesses. Nonprofits need to build brands, too, as successful ones already know.
Continue reading7 Must-Haves for Effective Logo Design
Is your nonprofit’s logo doing its job? In order to attract attention, endure, and convey the essence of your organization’s mission, your logo design needs to meet objective criteria.
Continue readingHow to Conduct a Brand Workshop for Your Nonprofit
What can the staff of your nonprofit say about its brand? Quite a lot! They can help uncover the big ideas to guide the future of the organization.
Continue readingThe 4 Ps That Build Nonprofit Brand Equity
Make sure your nonprofit gets noticed. Nurture your brand!
Continue readingBuilding a Case for Support
Help donors easily see why your nonprofit is worthy of support. Make a Case for Support, Pratham USA.
Continue readingWhere Will the Money Come From?
Your nonprofit wants to ratchet up its brand visibility but who do you ask for the money?
Continue reading12 Must-haves for an RFP
Don’t leave people guessing. How you ask for outside help makes all the difference in the quality of responses you get.
Continue readingWhat’s the Difference? For-profit vs. Nonprofit Branding
So you’ve decided to hire outside help. Does it matter if the consultant you hire has experience with nonprofits? Yes, it does!
Continue readingIs It Time to Rebrand?
Nonprofits need to make their missions and successes known in order to continue making an impact. Is it time to up your nonprofit’s name?
Continue readingHow Much Does Branding Cost?
Asking how much branding costs is the wrong question. A better question would be: What should we be investing in our brand? The follow-up question to that is: What return do we want on our investment?
Continue readingRed Rooster Group Gives Presentation on Intercultural Communication
Howard Levy, principal of Red Rooster Group, delivered a presentation sponsored by the New York City Business Consultants Academy on effective marketing and design strategies for intercultural communication. Read on for some of the highlights from his presentation.
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