Board members do more than govern. They are also guardians and ambassadors for the brand.
Continue reading6 Ways Boards Are Critical to a Nonprofit’s Brand
How to Work Effectively with an Outside Consultant
The success of any project begins before the project starts, with a clear plan for communication and decision-making.
Continue readingHow Bad Images Hurt Your Brand
Many nonprofits want to use photos shot by volunteers with little understanding of what is needed for a quality image, many made with cell phones, and most taken at a resolution too low to use in print materials. I recently reviewed a brochure produced for a nonprofit by a giant branding agency. The cover prominently featured an image of a person whose face was nearly white from the camera’s flash.
Continue reading7 Ways to Make Sure Your Media is Social
Nonprofit social media to be social, but glaring mistakes and a lack of social media management hinder success.
Continue readingThe Case for Custom Illustration: It Will Wake Up Your Marketing Materials
Hand-drawn illustrations can draw people to your organization in a way stock photos can’t.
Continue readingInsights from a Brand Review
Reviews of your nonprofit’s brand help determine what is and isn’t working. So, what are you waiting for? Apply today.
Continue readingGetting Market Research Right: Surveys
Surveys are a key tool for identifying and understanding your nonprofit’s audiences, if you know how to use them.
Continue readingDesigning for People: An Homage to Anthropology
Group values affect individual decisions. Don’t dismiss anthropology when you create marketing materials.
Continue readingWhy Spending on Branding Isn’t a Waste of Nonprofit Funds
Every dollar spent on marketing is NOT a dollar less for service. In fact, spending on marketing may well make your organization better able to achieve its mission.
Continue readingRebranding Challenges: Getting Chapters/Affiliates to Buy In
Pulling all your chapters or affiliates together around a consistent brand identity will increase your brand recognition and impact.
Continue readingDoes Your Website’s Donate Button Do Its Job?
Does your donate button stand out? Check now or miss out on some big checks!
Continue readingDonors: Nonprofit Overhead Isn’t All Bad
Your nonprofit has a lot in common with a for-profit business, including overhead. How do you justify that?
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