Your nonprofit’s tagline helps make your organization more memorable. Craft it carefully.
Continue readingHow to Create an Effective Tagline
13 Reasons to Change Your Nonprofit’s Name
Changing an organization’s name may seem daunting, but doing so can make its mission clear and revitalize its outreach efforts.
Continue reading4 Ways to Support Your Branding Team
Giving your branding team the tools and time to do its job is a big part of getting the job done right.
Continue readingMeasure Results to Maximize Success of Marketing Campaigns
Get the most from your marketing budget by measuring, then refining your outreach campaigns.
Continue readingHow to Build a Better Survey
The value of survey results depends on how well you select respondents and how you phrase questions.
Continue readingWhy Your Nonprofit Should Conduct Surveys
Want to find out how well your marketing is reaching its target? A survey may give you the information you need … and more.
Continue readingGreat Photos Don’t Just Happen: They’re Planned
If you want eye-catching photos for your website, annual report, or newsletter, decide on the details before you shoot.
Continue readingWho Needs to Hear Your Nonprofit’s Message?
Look beyond your usual circles when targeting audiences for your nonprofit’s messages. You may be overlooking people who can make an important contribution to your nonprofit’s success.
Continue readingNonprofit Goals Determine Marketing Strategy
In your rush to hit “send” on your nonprofit’s e-newsletter, don’t forget why you send it out in the first place. Marketing outreach should further your nonprofit’s goals, not end up in Junk mail.
Continue readingHow a Competitive Review Can Give Your Nonprofit an Edge
Does your organization stand out from the competition or blend in? Conducting a Competitive Review can keep your organization relevant, visually engaging, and help maintain its long-term sustainability.
Continue readingDo Nonprofits Really Need a Brand?
Branding isn’t just for businesses. Nonprofits need to build brands, too, as successful ones already know.
Continue reading7 Must-Haves for Effective Logo Design
Is your nonprofit’s logo doing its job? In order to attract attention, endure, and convey the essence of your organization’s mission, your logo design needs to meet objective criteria.
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