Nonprofits can focus their message, appear more professional and attract donors when they have a strong brand. These were the key points I made in a workshop at the Support Center for Nonprofit Management yesterday. The 3-hour session helped nonprofits to understand the essential steps in the branding process.
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Learn how to effectively brand your business and gain a competitive advantage with this hour and half workshop.
Howard Adam Levy, Principal of Red Rooster Group, conducted a 3 hour seminar on websites today at the Support Center for Nonprofit Management in New York City. The workshop helped nonprofit executives to address the steps needed to create an effective site. The session covered:Continue reading
Parody of movie poster promotes voter outreach party
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Our research uncovered that one of Grafton’s strengths, the specialized expertise and dedication of its staff, was not being conveyed. We shortened the official name of Grafton School to Grafton and established a brand hierarchy to unify the organization’s four locations under one brand name.
We created a brand manual to explain the brand – what the organization stands for — and specifies colors, typefaces, graphics and guidelines for the brand. This has allowed the client manage their own brand effectively.
After a strategic assessment of competitors and the users, we redesigned the website around the needs of the users. The redesign has been receiving rave reviews. grafton.org
Grafton’s internal newsletter to its 700 employees at their three locations keeps employees informed and generates enthusiasm for the organization.
A flexible system of interchangeable panels helps make their display adaptable for fairs, attracting potential students and employees.
Major nonprofits are getting in front of millions of potential donors through Amazon’s Holiday Giving Program. Organizations such as American Red Cross, UNICEF, Greenpeace, Nature Conservancy, Feeding America, Heifer International, Autism Society of America, International Federation for Animal Welfare, Children’s Miracle Network and United Way of King County now allow Amazon customers to make donations quickly and securely using information from their Amazon.com account. Customers can visit www.amazon.com/holidaygiving from now through January 10, 2009.
Do you have any insight/ideas on a process for a well-respected agency in Newark that has no donor “lists” or database….when they have asked me to help in major gifts and individual donorship….I have come in as a consultant to this agency that has about 95% government support….and are losing $500,000 in the next two months alone….with more to come! Any ideas?
Continue reading9.30.09 Branding for Nonprofits: How to Distinguish Your Organization & Reach Donors in a Down Economy
10.6.09 WEBINAR: Wake Up Your Brand! How to Distinguish Your Organization and Reach Donors in a Down Economy
10.20.09 Marketing Your Fundraising Event
10.21.09 It Just Starts With Your Logo: How to Effectively Brand Your Business to Gain a Competitive Advantage
11.12.09 Websites that Work: How to Distinguish Your Organization and Reach Donors in a Down Economy
1.4.10 How Branding Can Help Your Fundraising Efforts
For full descriptions, see below.
In addition to raising money, your event is an opportunity to forge strong bonds with your donors and turn them into advocates for your organization. Here’s how.
Continue readingIn our media-saturated world, nonprofits are stepping up their advertising to remain competitive.
Have you noticed the increase in nonprofit advertising in New York City recently? It seems that everywhere you look – on bus shelters, in the subways, in magazines – you see ads promoting various causes. The latest – ads in cabs.
One organization, NY Cares, known for advertising its winter coat drive in the subways, takes advantage of a captive audience with their spot on a taxi cab network promoting volunteerism. Not only does it get their message out, but it builds their brand by increasing their visibility. This helps them reach more people, enhances their reputation, and shows donors that they mean business. Despite how you feel about advertising, it’s one more way for nonprofits to build their brand.
WAKE UP CALL: How serious is your nonprofit about building its brand, and what steps are you taking to build it?
Improve the power of your response with writing that grabs your readers’ attention. Unfortunately, nonprofits are known for writing from an institutional point of view (what we do), rather than a client-centered perspective (how you benefit). Writing that paints a clear picture for the reader, involves them emotionally, and conveys the personality of your organization is often an overlooked opportunity to forge a bond with your donors and increase your response rate.
To help you get the most impact from your writing, I urge you to attend a free webinar called “Writing it Right – Why the Words and Format Matter in Business” by Alan Siege on Wednesday, August 5, 1 pm – 2 pm, ET.
He will discuss how to write effective e-mails, memos and reports with an emphasis on ensuring that the message you need to give and the action you want the recipient to take, is clear and well presented. He will analyze each approach and give examples where, when done well, there is little or no ambiguity. He will also provide examples that the participants can take with them as “take-aways” that provide added value.
Learn more: Writing it Right – Why the Words and Format Matter in Business
Today, I received an email asking me to take a survey on the nonprofit sector and encountered a number of obstacles in getting to the survey. Here is my assessment and tips for improving the process.Continue reading