This social service agency was looking for an update on their brand. After an assessment of all their marketing materials and a review of similar organizations in the surrounding counties, we created new language to describe agency, a new logo, a brand presentation, and a new website.
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Veterans are returning home in droves from Iraq and Afghanistan, some with severe disabilities. To help them regain hope, the nonprofit organization The Heroes Project, is committed to bringing veterans to the 7 highest summits in the world. A documentary of the climbs will be distributed to veterans hospitals to show veterans who have missing limbs that there is hope.
We designed a new interface for this website to dramatically showcase the organization’s message and raise funds for the climbs. The design takes into account best practices for nonprofit website design by making a strong case for supporting the climbs. The homepage focuses on the sense of accomplishment and hope that the extreme climbs bring, while icons of the 7 summits lay out the plan for the next several years. The homepage design also solicits support for a specific wounded warrior and features a moving video for emotional appeal.
The site is currently being updated with the new design.
> See the website: http://theheroesproject.org
We also created a fundraising presentation for the organization to solicit sponsorships for the climbs.
See more about the sponsorship presentation.
Red Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, sales, and communications effectiveness. Contact us.
The Compact is a clearly defined, efficient, and fair process for a United Nations Member State to file and process claims in the event of damage to biological diversity caused by living modified organisms (LMOs). The website presents a clean design for showcasing the compact and the organization behind it.
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Redesigned Website for Largest Educational Organization in India
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This website for a special needs school helps promote the school for recruitment and fundraising purposes. The website development was part of name change and overall brand strategy which resulted in a new logo, look and messages. Created in WordPress, the site can be updated by school staff on their own without knowledge of programming. The site features a calendar of events, photo gallery and blog.
The new logo is professional as well as a little playful while emphasizing learning. The open book in the form of a bridge reinforces the name.
The school’s brochure explains their unique approach to helping kids. The audience for the brochure are the special needs departments at schools aimed towards getting referrals.
The newsletter conveys the hands-on approach of the school and features student activities, community involvement, and an integrated approach to learning.
The invitation to a fun evening connects the visual theme as a recognizable look for the school by using handwritten typefaces and reinforcing the brand.
Red Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, fundraising, and communications effectiveness. Contact us at info@redroostergroup.com.
We helped StratX, a global consulting firm, to present itself as a leader in business simulations in order to attract new clients. Oriented to multinational corporations, the website describes how StratX uses computer simulations in group contexts to help global organizations improve their marketing across divisions and embrace organizational change. The website presents information in a well-organized way and emphasizes the benefits that StratX brings to its clients. The site features videos, drop down bios, a news section, and case studies.
Red Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, sales, and communications effectiveness. Contact us at info@redroostergroup.com.
Incarnation Camp is the oldest co-ed camp in the United States, and has provided a outdoor adventure experience for kids. When it came time to update their website, their goals were to:
The new site accomplishes these goals with a WordPress site that features the new brand family, many photos and a content management system that makes the site easy to update.
All the pages of the website feature vibrant images showing kids in action and the expansive campgrounds, as well as features such as maps showing the distances from major cities, and other content that help parents choose the camp.
A series of 6 images provides a quick walk-through of the different divisions and activities of the camp.
Red Rooster Group is a New York based graphic design firm that creates effective brands, websites and marketing campaigns for nonprofits to increase their visibility, fundraising and communications effectiveness. Contact us at info@redroostergroup.com.
Redesigned website gives nonprofit a professional look.
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This site for a behavioral healthcare organization serving people with autism and other cognitive and mental disorders was part of a complete brand overhaul that we did for the organization.
We upgraded Grafton’s brand to make it more relevant, designed their website, and created their newsletter and a modular display system to attract clients and employees.
We designed the site to appeal to both potential clients as well as referral sources. It features a virtual tour, full information and photos on each location, an admissions section with PDFs of all necessary forms, an art gallery and other resources. The site has almost 100 photos, which we retouched to coordinate with the colors in each section. The nonprofit website is built with a content management system (CMS) to allow the client to update content. The site has proved very successful with their 300 employees as well as their clients.
Red Rooster Group is a New York based graphic design firm that creates effective brands, websites and marketing campaigns for nonprofits and businesses to increase visibility and awareness and improve fundraising and advocacy effectiveness. Contact us at info@redroostergroup.com.
We developed a logo that presents the traditional Jewish symbol of a candelabra as a congregation of different types of people. The welcoming colors represent the organization’s upbeat personality. The logo was used as a backdrop during the religious services, acclimating participants to the new organization.
“What a thrill to work directly with the Principal of this company! Howard immediately listened to my needs and my vision, as a small company, and has truly helped turn my dreams into reality! He supports my vision and ensures a brand is created that clearly conveys what I am imagining, and it is a pleasure to work directly with him! I couldn’t be happier or more honored that this prestigious group has made such a positive impact on my future organizational goals!”
— Cantor Debbi Ballard
”I just wanted to write and say THANKS SO MUCH to you and all of your staff for a very successful “beginning” in our branding and marketing efforts this year. Our first-ever High Holy Day services were a HUGE success, and I wanted you to see how your efforts manifested themselves in our services. We had sold over 350 tickets and hope to hit 400 before the week is over. It was a great first time experience, and our guests told us how much they LOVED the SK artwork and logo design, and how it made them really feel like they were connected to something beautiful. We are thrilled, and looking forward to an amazing year. I consider everything we achieved a huge success, and I thank you ALL for your efforts in helping me create this!”
— Cantor Debbi Ballard
Red Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, fundraising, and communications effectiveness. Contact us at info@redroostergroup.com.
This cost-effective website for Student Advocacy, promotes the nonprofit organization’s work in helping students get the educational services they need. The site features information about their programs, student stories, awards dinner and publications.
The site was created in WordPress, a content management system that allows the agency to update information on their own. Red Rooster Group handled the complete branding, site architecture, content, design and programming.
Red Rooster Group has been working with Student Advocacy for since 2005 to build their brand, promote their events and create awareness.
Red Rooster Group is a New York based graphic design firm that creates effective brands, websites and marketing campaigns for nonprofits and businesses to increase visibility and awareness and improve fundraising and advocacy effectiveness. Contact us at info@redroostergroup.com.
This website promotes Seedco’s EarnMore program, which fosters career development through career training and counseling throughout the New York region. The website was part of an overall brand marketing campaign for the EarnMore program.
Red Rooster Group is a New York based graphic design firm that creates effective brands, websites and marketing campaigns for nonprofits and businesses to increase visibility and awareness and improve fundraising and advocacy effectiveness. Contact us at info@redroostergroup.com.
