As part of a comprehensive brand update for Pratham USA that included a new website and fundraising materials, we created an email newsletter system for the organization. With 15 chapters around the United States staffed by volunteers, Pratham needed a way for the chapter heads to create email easily.
Continue reading
To be effective in raising funds for your organization, it’s important to have a solid case for your donors to support your cause. So when Pratham USA, the largest literacy organization in India, needed help in defining their message, Red Rooster Group came to the rescue.
Continue reading
When the largest literacy organization in India needed help appealing to donors, they turned to Red Rooster Group. We undertook a complete brand development process to help the organization revitalize their message and appeal. This resulted in a new website, and marketing and fundraising materials to help Pratham increase donations.
Continue reading
We designed the donate page for this nonprofit website to take advantage of best practices for nonprofit website design. The interface focuses on recurring donations and uses images for an emotional connection. We created a graphic to show the high percentage of funds going to programs and included their 4 star rating from Charity Navigator. The form is contained on a single page, which studies show out perform multiple screens.
Continue reading
Veterans are returning home in droves from Iraq and Afghanistan, some with severe disabilities. To help them regain hope, the nonprofit organization The Heroes Project, is committed to bringing veterans to the 7 highest summits in the world. A documentary of the climbs will be distributed to veterans hospitals to show veterans who have missing limbs that there is hope.
We designed a new interface for this website to dramatically showcase the organization’s message and raise funds for the climbs. The design takes into account best practices for nonprofit website design by making a strong case for supporting the climbs. The homepage focuses on the sense of accomplishment and hope that the extreme climbs bring, while icons of the 7 summits lay out the plan for the next several years. The homepage design also solicits support for a specific wounded warrior and features a moving video for emotional appeal.
The site is currently being updated with the new design.
> See the website: http://theheroesproject.org
We also created a fundraising presentation for the organization to solicit sponsorships for the climbs.
See more about the sponsorship presentation.
Red Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, sales, and communications effectiveness. Contact us.
What is the difference between branding and fundraising? Red Rooster Group Principal, Howard Adam Levy, addresses this question and explains why nonprofits need a strong brand if they are to be successful in their fundraising efforts.
Continue reading
Leading brand agency for nonprofits seeks a Marketing Associate / Project Manager to assist with our growth. Use your talents to help nonprofits and businesses with their marketing.
Continue reading
YouTube is opening up the opportunity to live-stream to all members of the YouTube Nonprofit Program. Nonprofits, from small to large, will now be able to engage live audiences in charity concerts, conferences, and other special events to raise awareness about their causes and drive donations in real-time.
Continue reading
On the 200th anniversary, this long-standing social service nonprofit organization received a brand update. The new logo we designed provides a burst of new energy and new tagline that is more expressive of the organization’s impact on helping children.
Continue reading
The effectiveness of your nonprofit organization in accomplishing its mission and in raising money depends upon the strength of its brand — what people perceive about your organization. And much of what people perceive, especially donors, is based on how well you are communicating with them.
Continue reading
A radical proposal to limit the lifespan of new nonprofits to 10 years. This would focus new organizations on adopting innovative ideas in order to actually solve a problem, rather than in merely providing services.
Continue reading
This e-card was illustrated and animated as a holiday e-greeting for the American Civil Liberties Union with the theme “Whatever the reason you celebrate the season, the promise of America is that you can.”
Continue reading