Getting media coverage for your organization can provide a tremendous boost in creating public awareness for your work. This session will present the basics of crafting your organizational story in a way that is understandable to the media.
Continue reading
Instagram. Facebook Cover Photos. Twitpics. It seems everywhere you look, things are becoming more visual than ever before. The same goes for the world of public relations. What once was an arena based solely on succinct and efficient writing is now a place where visuals are all but demanded. Here’s how to stay ahead.
Continue reading
Is your email newsletter putting your readers to sleep with unwanted information, extraneous clutter, and a general failure to connect? An email newsletter is a great way to keep up with donors, members, participants and others, but only if you do it right. Here are some tips for getting your newsletter read.
Continue reading
This social service agency was looking for an update on their brand. After an assessment of all their marketing materials and a review of similar organizations in the surrounding counties, we created new language to describe agency, a new logo, a brand presentation, and a new website.
Continue reading
Your organization is on Twitter. You have a follower base. You have interacted with the people who reach out to you and you have created small trends among your community. But how can nonprofits continue to grow on Twitter? By using various tools, your organization can continue to engage your audience on a number of levels.
Continue reading
It used to be that the only people with the ability to create a trend were associated with the fashion industry and the chance of being viral was not something to brag about. Now anyone can create a trend by simply using words and if you become viral, you’re not plagued; you’re instantaneously famous. Nonprofits can make trends and become viral too!
Continue reading
It’s an exciting era that we’re living in. With every new day comes a new technology that can be used to further interact with people from all around the world. For nonprofits, this is truly a best case scenario. Organizations have the opportunity to extend their reach far beyond what was ever considered possible because of social media platforms such as Twitter.
Continue reading
We believe that using social media tools such as Twitter can be simple and efficient when following the basic strategy we’ve created to help get you started.
Continue reading
To help this social service organization engage a younger audience, and encourage volunteerism, we designed a magazine that was two magazines in one.
Continue reading
ConsumerReports.org is known as the unbiased source of product information for millions of consumers. When it came time to increase the response rate on their subscription renewal emails, they turned to Red Rooster Group. We delivered with 3 different concepts that broke out of the bounds of the their typical subscription offers based on price alone.
Continue reading
ConsumerReports.org is known as the unbiased source of product information for millions of consumers. When it came time to increase the response rate on their subscription renewal emails, they turned to Red Rooster Group. We delivered with 3 different concepts that broke out of the bounds of the their typical subscription offers based on price alone.
Continue reading
ConsumerReports.org is known as the unbiased source of product information for millions of consumers. When it came time to increase the response rate on their subscription renewal emails, they turned to Red Rooster Group. We delivered with 3 different concepts that broke out of the bounds of the their typical subscription offers based on price alone.
Continue reading