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Why Red Rooster Group?
Our unique vision is to empower the nonprofit sector. This commitment is what drives us to help organizations thrive in their marketing and fundraising.
Continue readingFree Tips for Your Nonprofit Event
In addition to raising money, your event is an opportunity to forge strong bonds with your donors and turn them into advocates for your organization. Here’s how.
Continue readingBRANDING: Solid Innovation
We updated the branding for Solid Innovation, a technology company that markets handheld inventory control devices. We designed a series of coordinated icons to indicate the various components of their software.
The 2009 Social Innovation & Entrepreneurship Conference
I urge you to attend the 2009 Social Innovation & Entrepreneurship Conference on Wednesday, 9/16/09. My friend Darian Rodriguez Heyman will be presenting alongside Ralph Nader, and it promises to be be an exciting, fruitful event.
This confrerence is designed to help executives from nonprofits, social enterprises, and small and medium-sized businesses better understand important trends and key factors for success as they seek to grow their organizations in these challenging times.
The program will feature presentations from:
- Ralph Nader, former U.S. presidential candidate, consumer advocate and founder of The Center for Study of Responsive Law and Public Citizen
- Darian Rodriguez Heyman, advisor to the UN Global Alliance for ICT and Development and former Executive Director at Craigslist Foundation
- Dick Sweeney, co-founder of Keurig Coffee
DETAILS
DATE: September 16, 2009
TIME: 8 am – 12 pm
LOCATION: Rothman Institute at Fairleigh Dickinson University in Madison, NJ, one of the top 20 entrepreneurship centers in the nation (Princeton Review)
NONPROFIT ADVERTISING: Taxi Ads
In our media-saturated world, nonprofits are stepping up their advertising to remain competitive.
Have you noticed the increase in nonprofit advertising in New York City recently? It seems that everywhere you look – on bus shelters, in the subways, in magazines – you see ads promoting various causes. The latest – ads in cabs.
One organization, NY Cares, known for advertising its winter coat drive in the subways, takes advantage of a captive audience with their spot on a taxi cab network promoting volunteerism. Not only does it get their message out, but it builds their brand by increasing their visibility. This helps them reach more people, enhances their reputation, and shows donors that they mean business. Despite how you feel about advertising, it’s one more way for nonprofits to build their brand.
WAKE UP CALL: How serious is your nonprofit about building its brand, and what steps are you taking to build it?
FREE WEBINAR: Words Matter
Improve the power of your response with writing that grabs your readers’ attention. Unfortunately, nonprofits are known for writing from an institutional point of view (what we do), rather than a client-centered perspective (how you benefit). Writing that paints a clear picture for the reader, involves them emotionally, and conveys the personality of your organization is often an overlooked opportunity to forge a bond with your donors and increase your response rate.
To help you get the most impact from your writing, I urge you to attend a free webinar called “Writing it Right – Why the Words and Format Matter in Business” by Alan Siege on Wednesday, August 5, 1 pm – 2 pm, ET.
He will discuss how to write effective e-mails, memos and reports with an emphasis on ensuring that the message you need to give and the action you want the recipient to take, is clear and well presented. He will analyze each approach and give examples where, when done well, there is little or no ambiguity. He will also provide examples that the participants can take with them as “take-aways” that provide added value.
Learn more: Writing it Right – Why the Words and Format Matter in Business
Nonprofit Branding in the News
It’s not often that nonprofit organizations are afforded a mention in the popular press for a name change. But one organization in California did. The Auburn Journal, covering northern California, wrote about the rationale for an adoption agency changing its name from Sierra Adoption Services to Sierra Forever Families. Removing the word “adoption” in favor of “forever families” was part of their brand strategy to change public perception about the adoption. At Red Rooster Group, we’re glad that there is more widespread interest in nonprofit branding issues. We counsel our clients that a name change or new brand launch is a perfect opportunity for them to garner some media coverage, particularly around anniversaries or other major milestones or initiatives.
SOURCE: Adoption group changes name to Sierra Forever Families
POSTER: ReelzChannel
Thanks for supporting me on Hazon's NY Ride
Thanks for supporting me on the Hazon’s NY Ride. With your help, I raised $4,877 and was named Hazon’s Person of the Year.
Almost at Halfway Fundraising Mark
I have raised $4,736 so far for Hazon. Please support me in reaching my goal of raising $10,000 for this amazing organization.
Hazon has had to cut staff and reduce programs due to reduced funding this year, and I am dedicated to doing my part to see that it can continue its good work.
Find out more and support the effort for a better world:http://blog.redroostergroup.com/2009/07/23/hazon-ride/
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I also started Hazon Team Brooklyn to create team spirit and help other Ride participants meet each other and fundraise. 15 people joined us for the NY Philharmonic Concert in Prospect Park – one of many events that we have to foster Jewish community in Brooklyn.
New Brand Launches Jewish Partnership
CLIENT: ENGAJE! Enrich, Nurture and Grow through Adult Jewish Education!
Branding and event promotion for program to educate nonJewish teachers in Hebrew schools about Jewish values so that they could impart them to their students.
Challenge
With non-Jewish pre-school teachers providing the first school experience for pre-schoolers in Jewish schools, there was an opportunity to create a stronger Jewish foundation for these students. So the Board of Jewish Education and Suffolk Adult Jewish Education Services came to together to develop a training program to help educate teachers about values so that they could impart them to their students.
Solution
With a limited budget for promotion, we knew the logo needed to convey a lot of information, and do so quickly. We developed the logo around the concept of interaction between the teacher and students. The logo was well received for its human aspect and positive emotional quality. We then adapted it to business cards, and event promotion — which was very successful.
This project was done as a pro bono project under the UJA-Federation’s Management Assistance Program (MAP), and was featured in MAP’s 25 anniversary celebration.
Links
- Howard Adam Levy and Red Rooster Group are proud to be a part of UJA’s MAP. Read about how UJA-Federation MAP Program Celebrates 25 Years.
- Howard Adam Levy was a featured volunteer for UJA’s MAP program. Read the spotlight here.
- Red Rooster Group has donated more than 3,000 hours of pro bono services to nonprofit organizations. Read more about our commitment to the nonprofit sector.
- See more of our work for The Jewish Education Project.