70-Year-Old Relief Charity Adopts a New Name

Christian Children’s Fund recently changed its name to ChildFund International. This is a good example of how a nonprofit is adapting to changing conditions by rebranding. The new name will help to position the organization for success. It is interesting to note that they are responding to both internal and external factors:

  • Changing services to reflect new constituent needs
  • Adapting to the local markets to be more effective in executing their mission
  • Recognizing their relationship with their funding organization (ChildFund Alliance)

I would also suspect that they realized that removing the word Christian from their name will help them appeal to a wider donor base.

And note, how they engaged employees and donors as part of the process – it’s critical to earn internal support for the brand.

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FUNDRAISING: Free Planned Giving Webinar

Lorri Greif is on a mission to make Planned Giving a “household word” in the nonprofit community. I support her mission, because I, too believe that nonprofits need to plan for their long-term sustainability and planned giving is a key component. To help nonprofits understand what planned giving is and how it can benefit their organization, she is offering a free webinar.

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Tagline Contest

The annual Tagline Awards are back from Nancy Schwartz and the Getting Attention blog. Your nonprofit or foundation could be one of this year’s Getting Attention Nonprofit Tagline Award winners!

A strong tagline does double-duty — working to extend your organization’s name and mission, while delivering a focused, memorable and repeatable message to your base. It’s one of your most effective marketing tools, but the 2008 GettingAttention.org survey showed that 72% of nonprofit organizations don’t have a tagline or rate theirs as performing poorly. Nancy is trying to change that with this annual award program, highlighting the best in nonprofit taglines. Enter today.

Resources for Nonprofits

Whether you are looking for nonprofits or work for one nonprofit, here are the major directories for the sector. By the way, if you have nonprofit, getting your live URL on these sites is a free, easy way to help with your search engine results.

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ThoughtBox Communications Logo

This logo design for a communications company.

Red Rooster Group IconRed Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, fundraising, and communications effectiveness. Contact us at info@redroostergroup.com.

WEBSITE: Friends of Karen

Friends of Karen  |  http://friendsofkaren.org

We have updated the branding for this nonprofit organization and developed a new website that helps drive their online donations. The site features the new logo and tagline that we developed and is oriented around the needs of potential donors to drive online fundraising as well as toward families that may need the service. The homepage features a rotating series of images and quotes to convey the invaluable help that Friends of Karen brings to families in need, and the site features a media section with newsletters, news coverage, photo gallery and videos. The site also features an events section and online donation system that works through Acceptiva to accept online donations and handle online registration for events. This nonprofit website is designed in Drupal with a full content management system that allows the organization to update content on their own.

Read the full Nonprofit Branding Case Study.