You can revitalize your nonprofit’s brand without changing its name. Consider the reasons against a name change before you make a decision.
Continue reading11 Reasons to Rebrand Without Renaming Your Nonprofit
4 Ways to Support Your Branding Team
Giving your branding team the tools and time to do its job is a big part of getting the job done right.
Continue readingMeasure Results to Maximize Success of Marketing Campaigns
Get the most from your marketing budget by measuring, then refining your outreach campaigns.
Continue readingGreat Photos Don’t Just Happen: They’re Planned
If you want eye-catching photos for your website, annual report, or newsletter, decide on the details before you shoot.
Continue readingWho Needs to Hear Your Nonprofit’s Message?
Look beyond your usual circles when targeting audiences for your nonprofit’s messages. You may be overlooking people who can make an important contribution to your nonprofit’s success.
Continue readingHow a Competitive Review Can Give Your Nonprofit an Edge
Does your organization stand out from the competition or blend in? Conducting a Competitive Review can keep your organization relevant, visually engaging, and help maintain its long-term sustainability.
Continue reading7 Must-Haves for Effective Logo Design
Is your nonprofit’s logo doing its job? In order to attract attention, endure, and convey the essence of your organization’s mission, your logo design needs to meet objective criteria.
Continue readingHow to Conduct a Brand Workshop for Your Nonprofit
What can the staff of your nonprofit say about its brand? Quite a lot! They can help uncover the big ideas to guide the future of the organization.
Continue readingBuilding a Case for Support
Help donors easily see why your nonprofit is worthy of support. Make a Case for Support, Pratham USA.
Continue reading12 Must-haves for an RFP
Don’t leave people guessing. How you ask for outside help makes all the difference in the quality of responses you get.
Continue readingRESEARCH: Creating an Effective Nonprofit Survey
Today, I received an email asking me to take a survey on the nonprofit sector and encountered a number of obstacles in getting to the survey. Here is my assessment and tips for improving the process.Continue reading
Anatomy of a Successful RFP
Looking to redesign your website or upgrade your agency’s branding and putting out a Request for Proposals (RFP)? Make sure you get the best consultant you can by making your RFP the best it can be. Consider this list of what to include gleaned from our 17 years of responding to RFPs.
Continue reading