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Internal Newsletter for Nonprofit Helps Improves Employee Communications
CLIENT: Grafton
With 700 employees, Grafton, a nonprofit organization that serves people with autism and other developmental disorders, realized that is had a great opportunity to develop a deeper relationship with its employees and help get its story out.
When Grafton engaged Red Rooster Group to upgrade its overall brand image and improve its communications, giving their internal newsletter an upgrade was a part of the process.
The newsletter, addressed to Grafton’s 300 employees, describes the news at the organization’s three locations. Each of the locations were allocated a spread in the publication, establishing a format for each venue to collect news to share with all the employees. The newsletter helps all employees to feel connected to the organization, fosters a better understanding of Grafton’s services, and boost morale.
Brand Architecture
Our research uncovered that one of Grafton’s strengths, the specialized expertise and dedication of its staff, was not being conveyed. We shortened the official name of Grafton School to Grafton and established a brand hierarchy to unify the organization’s four locations under one brand name.
Brand Manual
We created a brand manual to explain the brand – what the organization stands for — and specifies colors, typefaces, graphics and guidelines for the brand. This has allowed the client manage their own brand effectively.
Website
After a strategic assessment of competitors and the users, we redesigned the website around the needs of the users. The redesign has been receiving rave reviews. grafton.org
Display
A flexible system of interchangeable panels helps make their display adaptable for fairs, attracting potential students and employees.
Links
- See more examples of nonprofit branding.
- Contact Red Rooster Group for help branding and design for your nonprofit organization.
Green Fair Logo
When the Sephardic Community Center approached us to promote their first Green Fair, there were two challenges. The first was to help people understand how to reduce their impact on the environment. At the same time, this was the Center’s first green initiative and they wanted to create a new look to hallmark their efforts.
The logo is combines a tree as an upward arrow, representing raising awareness, with a downward arrow to signify reducing impact. The message is conveyed clearly with a distinctive type treatment and a memorable logo.
Westbridge Academy Newsletter
CLIENT: Westbridge Academy
We launched this newsletter to help this special needs school communicate its unique approach to helping students with learning and behavioral issues. We developed the ideas, wrote the articles, designed the pages, created the artwork and handled the printing. The newsletter was a part of a brand update for the school.
After a name change, complete branding process, and smooth transition, the Child Development Center is now Westbridge Academy. The branding process included creation of new logo, brochure, website, and newsletter. It is now able to highlight its strengths, attract new students, and convey the professional nature of the school.
Logo
The new logo is professional as well as a little playful while emphasizing learning. The open book in the form of a bridge reinforces the name.
Brochure
The school’s brochure explains their unique approach to helping kids. The audience for the brochure are the special needs departments at schools aimed towards getting referrals.
Website
The website portrays a fresh new look and helps keep parents and educators at the school districts informed about school activities and news related to special needs education. An easy to use website promoting the right qualities of the school features a calendar of events, photo gallery, and a blog.
Links
- See other nonprofit branding case studies.
- See other publications.
- Contact Red Rooster Group for help with your marketing.
Website Showcases Creative Outlook of America’s Oldest Camp
CLIENT: Incarnation Camp
Incarnation Camp is the oldest co-ed camp in the United States, and has provided a outdoor adventure experience for kids. When it came time to update their website, their goals were to:
- Convey the playful nature of their outdoor camp experience.
- Show a lot of photos and keep the site exciting and engaging.
- Transition the camp name away from Incarnation Camp, which has religious overtones, to more traditional camp names they had been using for their age divisions.
- Make the site easy to update.
The new site accomplishes these goals with a WordPress site that features the new brand family, many photos and a content management system that makes the site easy to update.
Interior Pages
All the pages of the website feature vibrant images showing kids in action and the expansive campgrounds, as well as features such as maps showing the distances from major cities, and other content that help parents choose the camp.
Virtual Tour
A series of 6 images provides a quick walk-through of the different divisions and activities of the camp.
Links
- See the camp’s full branding, brochures, advertising campaign.
- See other nonprofit websites.
- See other nonprofit marketing case studies.
Red Rooster Group is a New York based graphic design firm that creates effective brands, websites and marketing campaigns for nonprofits to increase their visibility, fundraising and communications effectiveness. Contact us at info@redroostergroup.com.
Magazine Helps Conservation Organization Increase Membership
CLIENT: New Jersey Conservation Foundation
How do you create statewide visibility to showcase your good work and help drive donations? We launched this full color magazine by combining the resources of several of the organization’s newsletters. The magazine features stories on the land that the group is preserving, as well as its volunteers, and a column by the director. In an example of effective nonprofit publication design, we created the center spread as a pull out that people could use to visit the specific sites that the organization was protecting. The magazine helped to increase donations an won an award of the best nonprofit publication.
Links
- See other publications.
- Read about Red Rooster Group’s commitment to the environment.
- Contact Red Rooster Group.
Website Provides Fresh Update for Social Service Organization
Redesigned website gives nonprofit a professional look.
Continue readingWebsite Shows Hands-On Approach for Autism School
CLIENT: Grafton
This site for a behavioral healthcare organization serving people with autism and other cognitive and mental disorders was part of a complete brand overhaul that we did for the organization.
We upgraded Grafton’s brand to make it more relevant, designed their website, and created their newsletter and a modular display system to attract clients and employees.
We designed the site to appeal to both potential clients as well as referral sources. It features a virtual tour, full information and photos on each location, an admissions section with PDFs of all necessary forms, an art gallery and other resources. The site has almost 100 photos, which we retouched to coordinate with the colors in each section. The nonprofit website is built with a content management system (CMS) to allow the client to update content. The site has proved very successful with their 300 employees as well as their clients.
- See the Grafton Branding Case Study with examples of the brand family.
- See the Grafton Newsletter.
- See more nonprofit websites.
- Contact Red Rooster Group about your website.
Red Rooster Group is a New York based graphic design firm that creates effective brands, websites and marketing campaigns for nonprofits and businesses to increase visibility and awareness and improve fundraising and advocacy effectiveness. Contact us at info@redroostergroup.com.
Invitation Design Helps People Connect with Organization’s Mission
CLIENT: Jewish Federation of Greater Middlesex County, NJ
CHALLENGE
How do you expand the audience for an event which has traditionally attracted women only, to include more men? This Federation’s Main Event is the signature event for their Women’s Philanthropy division, and a key source of connection and revenue. However, faced with a shrinking donor base, the goal was to appeal to a wider audience.
SOLUTION
With the change in the nature of the event to a less formal structure, we decided to emphasize the topic of the event — Inside the First Marriage. As an example of effective nonprofit design, we created a gatefold design that invites the recipients to open the invitation, and step inside the White House. We put more emphasis on the speaker’s topic, rather than as just a social mingling opportunity, and feature the recognizable Main Event logo on the front, but in a more subordinate role.
Seeing the mailing as an opportunity to inform people about the Federation’s work, we also connected the event to an aspect of the Federation’s mission, by creating a panel that describes their programs that strengthen families. We also created an email version of the invitation.
RESULT
The event was a huge success — attracting 160 people — more than double the 60 attendees from the previous year.
Further Findings
A post-event online survey was conducted to learn want people thought of the event. The attendees indicated that the printed email was the primary way that they found out about the event. This was interesting since 4 times the amount of people received an email invite as did the printed invite (in fact, the emails went out twice). So the invite did its job in getting people’s attention.
We also discovered that most people attended because they were interested to hear the keynote speaker, but after the event reported that they were most moved by the personal stories of local women who supported the Federation’s work.
The survey also asked what should be improved for next year’s event, so we gained some valuable feedback about that as well. The survey was short – just 5 questions so that people would be motivated to respond. We used Survey Monkey since it’s free and easy to use. It’s a great tool to use to gain feedback on your event, and it helped us learn what marketing worked, what people wanted to hear, and how to create an even more successful event next year.
OTHER DESIGN EXAMPLES
- See another invitation we created for the Jewish Federation.
- See the ad we created for the Jewish Federation.
- See other direct mail.
ARTICLES
CONTACT US
Red Rooster Group is a New York based graphic design firm that creates effective brands, websites and marketing campaigns for nonprofits to increase their visibility, fundraising and communications effectiveness. Contact us at info@redroostergroup.com.
Event Invitation for High Level Donors Conveys Organization’s Themes
CLIENT: Jewish Federation of Greater Middlesex County, NJ
Challenge
You might think that your high level donors know about your organization, after all they are giving substantial amounts of money. However, donors come to organizations in many ways, including others that bring them in, and donors might not know as much about your organization as you think.
We found that this was so for the Jewish Federation serving Greater Middlesex County, NJ. A survey among donors found that many were unfamiliar with all of the ways in which the organization builds value in the community.
So when we were tasked with creating the invitation for this group of influential donors, we saw it as an opportunity to help them understand more about the organization.
Solution
We used the theme of Transformation to ties together the speaker (A German who converted to Judaism), and the venue (an historic barn that had been relocated and restored) as well as convey the Federation’s work in transforming lives through the humanitarian aid that it provides. We included a paragraph about what the Federation is doing so that even those who may not attend the event can learn more about the organization’s work (notice the bottom photo and paragraph on the right hand panel of the invitation).
We have been using this tactic of “advertising” to the donors at every opportunity, to deepen ties with the organization.
Links
- Jewish Federation Main Event Invitation
- Jewish Federation Ad
- More Fundraising & Events
- Free Tips for Your Nonprofit Event
- Charity Event Marketing Checklist
- Contact Red Rooster Group about your promoting your event.