Red Rooster Group is seeking marketing and design interns for the January 2010 semester. We are looking for motivated individuals who share our passion for making the world a better place. Read the descriptions below.Continue reading
Websites That Work Seminar at United Way of Westchester
Nonprofits seek to improve their websites for many reasons:
- Raising Money
- Building a Community of Supporters
- Improving Membership Rates
- Increasing Participation in Programs
- Promoting Events
- Educating People About an Issue
- Inspiring Action
- Increasing Visibility and Clout
- Demonstrating Viability to Funders
These were the key points I made at our Websites That Work seminar at the United Way of Westchester yesterday. The 3-hour session helped nonprofits to understand the essential steps in the website process which include:
- Determine your objectives.
- Assess your site.
- Identify your audience.
- Create your site map.
- Determine your budget and resources.
- Determine the features needed.
- Select your Content Management System (CMS).
- Determine your keywords.
- Develop your content – words and pictures.
- Install Google analytics.
Download a PDF of the Websites That Work presentation
Contact us if you need help in reviving your website: 212-673-9353 or howard@redroostergroup.com
Red Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, fundraising, and communications effectiveness. Contact us at info@redroostergroup.com.
Charity Event Marketing Checklist
Properly promoting your event will help make it a success. We have compiled this checklist of items for promoting your fundraising event as well as free resources you can take advantage of.
Continue readingHandling the Big Questions
Red Rooster Group has been handling some big-picture questions recently from the strategic and marketing perspectives. We relish the challenge of grappling with issues that have the ability to move the needle, create real change, and provide lessons for other agencies.
Continue readingRed Rooster Group Promotes Center for Non-profits Conference
As part of our commitment to the nonprofit sector, Red Rooster Group is proud to sponsor and promote the New Jersey Center for Non-Profits’ conference.
Red Rooster Group is providing naming, branding and promotional services for the conference including development of the theme, conference logo, and design of postcards, posters, and website graphics.
Titled, Ready, Set Recover: Succeeding in the New Landscape, theme is intended to convey the practical nature the sessions, with hands-on advice that nonprofits can use to improve their organizations.
The Conference will bring together nonprofits in the state to gain insight into big picture issues and learn practical tactics for improving their organizations. Sessions will address the issues of accountability, advocacy, boards of the future, collaboration, human resources, marketing, media, and technology.
The conference will be held on December 9, 2009 at the Crowne Plaza Monroe / Jamesburg, NJ. Other sponsors include JPMorgan Chase & Co., Novartis, Prudential, Bank of America, Mercadien Group and Nonprofit Central.
Rave Reviews for Our Webinar on Nonprofit Branding
The feedback is in and attendees are raving about our webinar yesterday, one calling it “The most informative session I have ever attended (live or web based) about branding.” Continue reading
Presentation Explains the Benefits of Branding for Nonprofits
Nonprofits can focus their message, appear more professional and attract donors when they have a strong brand. These were the key points I made in a workshop at the Support Center for Nonprofit Management yesterday. The 3-hour session helped nonprofits to understand the essential steps in the branding process.
Continue readingHoward Adam Levy to Speak on Nonprofit Branding
Learn how to effectively brand your business and gain a competitive advantage with this hour and half workshop.
- Wednesday, October 21, 2009
- 9:30 to 11 am
- Brooklyn Creative League
540 President Street (Btw. 3rd & 4th Aves.) Park Slope, Brooklyn, NYC - Free with RSVP to howard@redroostergroup.com
RRG NEWS: RRG Launches Deduct It! Campaign
Change the Tax Code to Allow Deductions for Pro Bono Services
Red Rooster Group is establishing a campaign called Deduct It! to change the IRS tax code to allow small businesses to claim a deduction for services they donate to registered 501(c)3 nonprofit organizations. We have created a blog to gain support for this issue: http://deductit.wordpress.comContinue reading
Career Guide Engages Urban Teens
CLIENT: Seedco
With black males in this country facing a 1 in 4 chance of going to prison during their lifetimes, how do you get urban teens to think about career choices? National nonprofit organization, Seedco created a workbook, funded by the New York City Department of Youth and Community Development, to address this issue and tasked Red Rooster Group with making it appealing to the target market.
Workbook
We employed three aspects of design to make this project a success: The first was in organizing the information in a way that would be useful, allowing readers to enter the workbook on any page. All activities are designed to be stand-alone and each page features a strip down the side indicating the activity name and chapter.
Secondly, the overall design uses the vernacular typefaces and images that inner city teens can identify with. Each page in the 160 page workbook is different to keep kids engaged.
And finally, to help as an educational tool, on the bottom of every page, each activity has a series icons indicating the types of skills that the activity builds. This is useful for both the teens, and teachers who are looking for activities to strengthen students’ weaknesses.
“We cannot say enough about the incredible work produced by Howard Levy and the Red Rooster Group! From the professional services, to the thoughtful approach to design work, and creative concepts, the Red Rooster Group has helped us translate our big thinking into eye catching designs relevant for the populations we serve. At this risk of gushing– we just could not do our work without them. We consider the Red Rooster Group to be a valuable partner in our efforts to help low-income individuals become financially self-sufficient.”
— Linda Rodriguez
Senior Manager for Program Development & Technical Assistance
Other Seedco Projects
We have worked with Seedco on numerous projects over the years, including branding and program promotion, event marketing, and publications.
- Seedco EarnMore Campaign
- Seedco Project: Career Guide Engages Urban Teens
- Seedco Policy Reports Establish Credibility
- Seedco Marketing Campaign Promotes Event for Policy Makers
Links
- See other nonprofit publications.
- See nonprofit branding case studies.
- Contact Red Rooster Group for help with your marketing
Howard Adam Levy Conducts Session on Websites at the Support Center
Howard Adam Levy, Principal of Red Rooster Group, conducted a 3 hour seminar on websites today at the Support Center for Nonprofit Management in New York City. The workshop helped nonprofit executives to address the steps needed to create an effective site. The session covered:Continue reading














