Websites That Work Seminar at United Way of Westchester

Nonprofits seek to improve their websites for many reasons:

  • Raising Money
  • Building a Community of Supporters
  • Improving Membership Rates
  • Increasing Participation in Programs
  • Promoting Events
  • Educating People About an Issue
  • Inspiring Action
  • Increasing Visibility and Clout
  • Demonstrating Viability to Funders

These were the key points I made at our Websites That Work seminar at the United Way of Westchester yesterday. The 3-hour session helped nonprofits to understand the essential steps in the website process which include:

  1. Determine your objectives.
  2. Assess your site.
  3. Identify your audience.
  4. Create your site map.
  5. Determine your budget and resources.
  6. Determine the features needed.
  7. Select your Content Management System (CMS).
  8. Determine your keywords.
  9. Develop your content – words and pictures.
  10. Install Google analytics.

Download a PDF of the Websites That Work presentation

Contact us if you need help in reviving your website: 212-673-9353 or howard@redroostergroup.com


Red Rooster Group IconRed Rooster Group is a New York based graphic design firm that creates effective brands, websites, and marketing campaigns to increase your visibility, fundraising, and communications effectiveness. Contact us at info@redroostergroup.com.


Red Rooster Group Promotes Center for Non-profits Conference

As part of our commitment to the nonprofit sector, Red Rooster Group is proud to sponsor and promote the New Jersey Center for Non-Profits’ conference.

Red Rooster Group is providing naming, branding and promotional services for the conference including development of the theme, conference logo, and design of postcards, posters, and website graphics.

Titled, Ready, Set Recover: Succeeding in the New Landscape, theme is intended to convey the practical nature the sessions, with hands-on advice that nonprofits can use to improve their organizations.

The Conference will bring together nonprofits in the state to gain insight into big picture issues and learn practical tactics for 
improving their organizations. Sessions will address the issues of accountability, advocacy, boards of the future, collaboration, human resources, marketing, media, and technology.

The conference will be held on December 9, 2009 at the Crowne Plaza Monroe / Jamesburg, NJ. Other sponsors include JPMorgan Chase & Co., Novartis, Prudential, Bank of America, Mercadien Group and Nonprofit Central.



Howard Adam Levy to Speak on Nonprofit Branding

Learn how to effectively brand your business and gain a competitive advantage with this hour and half workshop.

  • Wednesday, October 21, 2009
  • 9:30 to 11 am
  • Brooklyn Creative League
    540 President Street (Btw. 3rd & 4th Aves.) Park Slope, Brooklyn, NYC
  • Free with RSVP to howard@redroostergroup.com

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RRG NEWS: RRG Launches Deduct It! Campaign

Change the Tax Code to Allow Deductions for Pro Bono Services

Red Rooster Group is establishing a campaign called Deduct It! to change the IRS tax code to allow small businesses to claim a deduction for services they donate to registered 501(c)3 nonprofit organizations. We have created a blog to gain support for this issue: http://deductit.wordpress.comContinue reading

Career Guide Engages Urban Teens

CLIENT: Seedco


With black males in this country facing a 1 in 4 chance of going to prison during their lifetimes, how do you get urban teens to think about career choices? National nonprofit organization, Seedco created a workbook, funded by the New York City Department of Youth and Community Development, to address this issue and tasked Red Rooster Group with making it appealing to the target market.


Workbook

We employed three aspects of design to make this project a success: The first was in organizing the information in a way that would be useful, allowing readers to enter the workbook on any page. All activities are designed to be stand-alone and each page features a strip down the side indicating the activity name and chapter.

Step Up Guide 1

Secondly, the overall design uses the vernacular typefaces and images that inner city teens can identify with. Each page in the 160 page workbook is different to keep kids engaged.

Step Up Guide 2

And finally, to help as an educational tool, on the bottom of every page, each activity has a series icons indicating the types of skills that the activity builds. This is useful for both the teens, and teachers who are looking for activities to strengthen students’ weaknesses.

Step Up Guide 3


“We cannot say enough about the incredible work produced by Howard Levy and the Red Rooster Group! From the professional services, to the thoughtful approach to design work, and creative concepts, the Red Rooster Group has helped us translate our big thinking into eye catching designs relevant for the populations we serve. At this risk of gushing– we just could not do our work without them. We consider the Red Rooster Group to be a valuable partner in our efforts to help low-income individuals become financially self-sufficient.”

— Linda Rodriguez

Senior Manager for Program Development & Technical Assistance


Other Seedco Projects

We have worked with Seedco on numerous projects over the years, including branding and program promotion, event marketing, and publications.


Links