Board members do more than govern. They are also guardians and ambassadors for the brand.
Continue reading6 Ways Boards Are Critical to a Nonprofit’s Brand
How to Work Effectively with an Outside Consultant
The success of any project begins before the project starts, with a clear plan for communication and decision-making.
Continue readingA Good RFP Attracts Better Partners for Your Project
You will attract better partners for any project if you start with a good RFP, one that lays out exactly what you need and when you need it.
Continue readingCOVID-19 Messaging Lessons
Health authorities have been telling people to social distance and wear masks. Not everyone is adhering to the recommendations. Let’s take a look at the problems, what could have been done differently — and what you can do to craft persuasive messages that get people to take action.
Continue readingIt’s Time to Rethink Your Purpose
There’s a fundamental shift happening in society. The challenges are larger than ever, and bigger, bolder solutions are needed to address them. Nonprofits can rise to the challenge if they rethink their purpose.
Continue readingCOVID Disorders / Pandemic Parody
COVID-19 has given rise to a new slate of disorders. It’s no laughing matter — or is it?
Continue readingNonprofit Strategy Guide to Surviving COVID-19
The way we live and communicate has changed. When the virus is gone, for many, life will not go back to the way it was. It’s time for creativity and finding ways to leverage change to achieve your mission and even more impact.
Continue readingThe New Nonprofit Normal
The pandemic has forced nonprofits to innovate, and those innovations may change the future of the sector. As a lesson for all nonprofits, here’s what’s happening in New York City.
Continue readingFrom Swiss Cheese to a Mild Breeze — the Metaphors of Coronavirus
As we endeavor to understand the nature of the COVID virus and its consequences, it can be difficult to decipher the information. Smart communicators know the secret for reaching people — using metaphors and colorful language.
Continue readingThe Psychology Behind Donation Pages
Nonprofits rely heavily on their donors. But, some are still relying on outdated, underdeveloped donation pages, potentially causing them to miss out on revenue.
Continue readingHow Bad Images Hurt Your Brand
Many nonprofits want to use photos shot by volunteers with little understanding of what is needed for a quality image, many made with cell phones, and most taken at a resolution too low to use in print materials. I recently reviewed a brochure produced for a nonprofit by a giant branding agency. The cover prominently featured an image of a person whose face was nearly white from the camera’s flash.
Continue readingMake Your Nonprofit Event a Social Media Hit
Social media can ratchet up interest in your nonprofit’s event and your nonprofit. Leverage this golden opportunity!
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