Blog

Learn from the mistakes of others. By looking at what isn't working on your competitor's websites, you can improve your own site.

When you take photos for your nonprofit, focus! Not just the camera but your attention to detail, such as these 7 tips for high-quality photographs.

You can revitalize your nonprofit's brand without changing its name. Consider the reasons against a name change before you make a decision.

Your nonprofit's tagline helps make your organization more memorable. Craft it carefully.

Changing an organization's name may seem daunting, but doing so can make its mission clear and revitalize its outreach efforts.

Giving your branding team the tools and time to do its job is a big part of getting the job done right.

Get the most from your marketing budget by measuring, then refining your outreach campaigns.

Building a brand is a team effort. Do you know how to get your team motivated to keep your brand vital?

The value of survey results depends on how well you select respondents and how you phrase questions.

Want to find out how well your marketing is reaching its target? A survey may give you the information you need ... and more.

If you want eye-catching photos for your website, annual report, or newsletter, decide on the details before you shoot.

Look beyond your usual circles when targeting audiences for your nonprofit's messages. You may be overlooking people who can make an important contribution to your nonprofit's success.